ExecutiveFull TimeEN
About DN Media Group
DN Media Group is home to leading business publications with a global reach. Our mission is to deliver independent, high-quality journalism and market insight that helps leaders make better decisions. Our subscription business is scaling rapidly, supported by a modern commercial engine and collaborative product, data, and editorial teams.
About the role
DN Media Group is strengthening the way we drive digital subscription growth across brands and markets. As we advance our commercial setup, digital sales performance and experimentation have become core levers for improving acquisition, optimizing the paywall, and increasing conversion through targeted sales campaigns.
To accelerate this work, we are establishing a dedicated Digital Sales & Experiments function. As leader of this team, you will define how we use paywall tactics, segmentation, offer development, and systematic testing to improve commercial performance. You will drive continuous experiments on paywall logic, messaging, pricing and new concepts, and work closely with Brand & Marketing to ensure that marketing efforts translate into conversion and new subscriber growth.
This is a role for a leader who combines strong commercial thinking, analytical depth, and a passion for experimentation‑driven optimization. Someone who can turn data and insight into better sales journeys, higher conversion rates, and measurable impact across all our brands.
Your strategic role:
Set the direction for digital sales growth across brands, with clear strategies for funnel optimization, commercial activation, and paywall performance
Lead the development and evolution of paywall strategy, segmentation logic, offer structures, and commercial rules
Build and manage an experimentation roadmap that improves core metrics through A/B and multivariate testing
Work closely with Brand & Marketing to ensure sales campaigns and marketing activities generate high‑quality paywall traffic and drive new subscription sales
Partner with Product & Tech, Editorial, Subscription Business developers, and Data & Insight to align commercial goals with product development and insight
Your day-to-day:
Lead the setup and execution of sales campaigns, on‑site commercial messaging, and paywall configurations
Develop offers for different customer phases, including new sales, win back initiatives, and promotional campaigns
Implement pricing and packaging changes in collaboration with Subscription Business partners and developers
Run experiments on paywall logic, messaging, pricing, and new commercial concepts
Monitor funnel performance, analyze results, and turn insights into actionable improvements
Ensure correct targeting and GDPR/privacy‑compliant execution across all digital sales activities
Lead and develop a team of digital sales specialists and experimentation profiles
Your background:
6+ years of experience within digital growth, CRO, digital subscriptions, performance optimization, or commercial product roles
Strong experience with experimentation methodologies, funnel analysis, testing platforms, and analytics tools
Demonstrated ability to drive measurable improvements in digital conversion and commercial performance
Experience with paywall systems, segmentation logic, subscription funnels, or similar digital monetization models
Strong collaboration skills, with the ability to work effectively with marketing, product, editorial, and analytics teams
Strategic and analytical mindset with strong problem‑solving skills
Fluent in English; proficiency in a Nordic language is an advantage.
We will consider applications even if you do not meet every single one of the above requirements, so do not be put off if you don’t match them perfectly!
We are an equal opportunities employer who wants to attract qualified applicants regardless to gender, religion, race, national or ethnic origin, cultural background, social group, disability, sexual orientation, gender identity, marital status, age or political opinion. Diversity is fundamental to our culture and we invite you to be part of this diversity!
TradeWinds is part of DN Media Group, owner of Norwegian financial daily Dagens Naeringsliv and a portfolio of other specialist titles with a global reach. We pride ourselves on high standards of independent journalism and have an ambitious growth strategy. But don't take our word for it, take a look around our career pages and website to find out more about DN Media Group, its publications, and the team.
And for what is on offer for you as a new colleague take a look at the People & Culture department at career pages.
Please note that as part of our recruitment process we conduct ID-checks and right to work checks, and when necessary, a full background check. Candidates will be informed by HR before any background checks are initiated.
