Purpose & Overall Relevance for the Organization
DRIVE a sustainable Originals APP business growth through a product strategy that reflects understanding of consumer, online & offline behavior, and distribution (eCom platforms & physical retail)
Key Responsibilities
- Deepen consumer connection: Obtain and deliver consumer insights to create and select the appropriate product, well understand market trends and leverage them in product creation
- Merchandising strategy & planning: Deliver seasonal merchandising plan, including range architecture, segmentation, lifecycle, pricing, product range and store layout from both global and local creation and direction for assortment
- Product Creation Planning and Managment: Responsible for holistic range plan, product brief, feedback integration and GTM of assigned scope, drive cooperation with creation team to deliver market-leading products, utilize local creation to rapidly respond to market & sell-through trends
- Business Planning Management: Support regular sell-in with product range plan and sell-in margin to achieve sell-out target and other critical product financial target
- Routine: Including business track/review through DNA & Lakehouse and system/file management including Master Range File, HUB,M-3
- Drive Cross-Functional Communication & Alignment: This role will need a smooth and effective cross functional communication including sales and channels to align seasonal strategy and assortment with both GCA and Global organization
KPI’s
- Category NS, Net Margin and Contribution across GCA
- Sell-out
- Forecast & data accuracy
- Market share
- Achievement of key SBP initiatives
Key Relationships
- Global BU team
- GCA PP&O team
- Creation Center Shanghai
- Offline Channels team incl. Buying and Product Sales
- Ecom Operation
Knowledge, Skills and Abilities
- Understanding of China retail landscape, Originals consumer behavior & commercial dynamics, (especially APP/ACC perspective) and ability to interpret insights against strategy
- Track record of success and high-level Category Management & Merchandising knowledge from retail Industry
- Knowledge/experience related to Apparel product creation/development will be a plus
- Presentation/communication, negotiation and influencing skills
- Data analysis skills and ability to translate and articulate data results into clear business actions
- Cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, buying, etc.) and support functions (finance preferred)
- Positive and organized work ethic, ability to organize teams and processes cross functionally
- Solution Oriented & Agile Mindset, adapt to change and work effectively in a fast-paced environment
- Team player with high level of integrity & attention to detail
Requisite Education and Experience / Minimum Qualifications
- 5+ years of experience in range management/product required
- University degree in Business or equivalent professional experience
- Sporting goods & Retail industry experience required
- Fluent in English
- Strong Computer Skills including Outlook, Word, Excel (Pivot), Powerpoint, etc
- Passion for sports & fashion, belief that through sports we have the power to change lives
