Field Marketing Manager

About PROS:

PROS, Inc. is the leading offer management provider to the airline industry, helping airlines deliver seamless retail experiences designed to maximize revenue and margin growth. Powered by AI, the PROS Platform enables commercial teams to align capacity with demand and coordinate pricing, merchandising and offer strategies to construct and market optimal offers in real time. By optimizing every customer interaction, PROS helps airlines improve revenue performance and quality, increase commercial agility, attract more customers and build lasting loyalty. Learn more at pros.com.

The Field Marketing Manager is responsible for activating account-based marketing programs within regional airline markets, translating global campaign strategy into high-impact engagement with priority airline accounts. 

PROS Travel operates in a highly concentrated global market. Marketing success is driven not by volume, but by deep engagement with a defined set of strategic accounts. This role ensures that centrally developed campaigns are activated through meaningful, relationship-driven programs that connect marketing strategy directly to sales conversations and expansion opportunities. 

Working closely with Regional Sales Leaders, Customer Success, and Global Marketing, the Field Marketing Manager orchestrates regional engagement programs that bring campaigns to life in-market — including executive briefings, customer roundtables, industry events, and targeted account engagement activities. The role serves as the connective layer between global marketing strategy and the realities of regional airline relationships. 

Based within a global marketing organization and partnering directly with regional commercial teams, this is a highly collaborative role focused on strengthening customer relationships, accelerating expansion opportunities, and deepening PROS’ presence within key airline accounts. 

Day in the Life of the Field Marketing Manager:

• Activate global marketing campaigns within regional airline markets, ensuring campaign themes, messaging, and engagement programs are aligned with priority accounts and regional sales strategies. 

• Partner closely with Regional Sales Leaders and Customer Success teams to support engagement across strategic airline accounts, helping coordinate marketing touchpoints that support account progression and expansion opportunities. 

• Plan and execute high-value regional marketing programs including executive dinners, customer roundtables, private briefings, industry events, and targeted account engagement initiatives designed to strengthen relationships with airline stakeholders. 

• Translate centrally developed messaging and campaign assets into regional programs that resonate with airline audiences while maintaining brand consistency and alignment with global campaign objectives. 

• Prioritize field marketing activity around strategic airline accounts and high-value expansion opportunities, ensuring marketing engagement supports both new opportunities and customer growth. 

• Coordinate regional marketing initiatives with global campaign programs to ensure consistent messaging and integrated engagement across digital campaigns, events, and account-based marketing programs. 

• Serve as the marketing liaison for regional commercial teams, ensuring marketing programs support the realities of regional market dynamics and key airline relationships. 

• Capture and communicate insights from the field including customer feedback, engagement patterns, and competitive dynamics to inform Product Marketing, campaign teams, and broader marketing strategy. 

• Track and report on regional marketing performance including account engagement, event participation, and marketing influence on opportunity progression and expansion pipeline. 

• Manage regional marketing program budgets and coordinate event logistics with internal teams, partners, and external vendors to ensure successful program delivery. 

• Strengthen relationships across the airline ecosystem by supporting customer community initiatives, executive engagement opportunities, and industry partnership activities within the region. 

Required Qualifications - About you:

• 5–7 years of experience in field marketing within a B2B technology or enterprise software organization, preferably operating in a strategic account or vertical-focused market. 

• Experience partnering closely with Sales teams to support engagement with named strategic accounts and enterprise customers. 

• Demonstrated success planning and executing executive engagement programs including industry events, customer roundtables, executive briefings, and private networking events. 

• Strong understanding of account-based marketing strategies and how marketing programs support account progression and expansion opportunities. 

• Experience managing regional marketing programs, vendor coordination, and event budgets within a global marketing organization. 

• Strong cross-functional collaboration skills with the ability to work effectively across Sales, Customer Success, Product Marketing, and Global Marketing teams. 

• Ability to translate centralized marketing campaigns into effective regional engagement programs. 

• Strong organizational and project management skills with the ability to manage multiple programs simultaneously. 

Highly Preferred:

• Airline industry, travel technology, or enterprise B2B SaaS experience preferred. 

AI Fluency & Growth Mindset- We welcome candidates who:

• Understand core AI concepts and apply them ethically to enhance productivity, insights, and decision-making.
• Craft effective prompts to optimize the quality and relevance of AI-generated outputs.
• Explore and apply agentic AI systems, using or managing autonomous agents to streamline workflows and automate tasks.
• Leverage AI tools to boost efficiency, creativity, and innovation in their daily work.
• Stay curious and adaptable, continuously experimenting with AI-driven solutions to elevate team performance and customer impact.

Why Join PROS?

PROS culture and its extraordinary people are at the core of our success. We are passionate about what we do and relentless in delivering on our promises.

Our commitment to customer success inspires us to think smarter and dream bigger, empowering airlines to achieve more than they ever imagined through intelligent offer and revenue optimization.

At PROS, we foster a culture of care, where people feel supported to grow, innovate, and bring their best selves to work—every day. From flexible ways of working to continuous learning, we empower our teams to thrive both personally and professionally.

Join PROS, a dedicated travel technology company with nearly 40 years of proven airline expertise and a long runway for future growth, now powering the future of AI-driven airline retailing. If you want to be part of something exceptional, help us shape how airlines compete, innovate, and win.

Work Environment:

Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

PROS Core Values

• We are Owners

We look for every opportunity to create a better PROS and a better experience for our customers – and we hold ourselves accountable.

• We are Innovators

We think creatively to find new paths to success – for our people, our customers and our business.

• We Care

We are centered on caring for the people, businesses, and communities we serve.