Social Media Strategist - Night Shift

We’re hiring a Social Media Strategist to lead content and brand execution across two brands.

This is not a basic scheduling role. We’re looking for someone who can think like a strategist, write like a brand builder, and operate like a creative lead.

You will shape platform-native content, build leadership personas, manage online reputation, work closely with design, and turn performance data into sharper content decisions. The role covers two distinct audiences, two distinct brand voices, and a high bar for consistency.

What you’ll own

• Build and manage content across LinkedIn, Instagram, Facebook, X, and TikTok
• Create ICP-aware, platform-native content for two brands.
• Develop leadership content and personal brand positioning for company leaders
• Manage engagement, comments, DMs, and community interactions
• Lead online reputation management across social, Google, LinkedIn, forums, and review platforms
• Coordinate daily with the designer and team lead on briefs, feedback, and publishing cadence
• Track KPIs, run A/B tests, and deliver monthly performance insights
• Create culturally fluent content in Urdu, Roman Urdu, or English based on audience and platform

Requirements

• 2 to 4 years of hands-on social media management experience
• Proven ability to grow B2B or SaaS accounts organically
• Strong copywriting and audience-matched messaging skills
• Experience building leadership personas on LinkedIn
• Solid understanding of ORM, analytics, and platform best practices
• Working knowledge of GA4, scheduling tools, Canva, and social monitoring tools
• Conversational or fluent written Urdu
• Strong awareness of Pakistani digital culture, audience behavior, and local market context
• Proactive mindset, strong communication, and high attention to brand consistency

What success looks like Within 90 days, you should have both brand calendars running, leadership content publishing

consistently, ORM monitoring live, KPI tracking in place, and brand sentiment trending positively across two brands.

Benefits

• Competitive salary
• Commissions
• Monetary benefits include Eid Bonuses, Performance Bonuses, EOBI (Pension plan), Paid leave compensation, Advance salary.
• Medical benefits: Family healthcare (Including maternity), Family OPD (reimbursable), Maternal/Paternal leaves.
• In-house recreational facilities: Outdoor sports area, Billiards & Foosball table, Xbox & Media Room, Gym facility.
• Pick & Drop facility for female staff.

• Shift: Night
• Timings: 10:00 pm to 07:00 am
• Location:  PECHS Block 6, Karachi
• Days: Monday to Friday
• Employment Type: Full-time