EntryFull TimeEN
The Head of Media Network/Media Network Manager is responsible for proactively leading all aspects of content development, programming, communications (and production management). She/He understands how to build audiences and is responsible to grow engagement by reaching more people, more often and longer on our Owned (redbull.com & Red Bull TV) and Managed 3rd party (youtube, facebook, instagram, snapchat, etc.) channels. She/He is responsible to provide media & content expertise to complement and evolve the local organization’s marketing mix in partnership with Brand, Sports and Culture Marketing.
Develops and executes the country’s strategic media direction by building a year-around engagement plan to deliver relevant and surprising content to the key audiences defined by the country.
Identifies great story opportunities coming from the market and puts audience plans into action together with Sports, Culture and Brand Marketing of the local organization.
Creates and curates engaging ’beyond the ordinary’ content that excites and inspires an evolving consumer base.
Ensures that team develops and is constantly aligned with Red Bull global audience- and media approach incl. events, opinion leaders and athlete & artists projects.
Leads the country organization in developing innovative media network plans, utilizing strengths and differences of various partner platforms for programming and distribution as well activation of relevant media partners for communications.
Tracks digital development of the industry and motivates team to stay ahead of curve by constantly evolving our story telling and digital platforms to optimize our consumers’ experience to watch our content anywhere, anytime and in any way they want.
Contributes the media and content expertise of the Media Network to further develop events and athletes/artists projects to tell the stories to bigger audiences.
A senior media professional with an extensive media network in the market
Minimum of 10/5-7 years’ experience in Media, Communications, or Strategy in media led companies
A proven track record in leading teams and projects in media and content business with proven ability to successfully develop audiences
A strong creative and operational background
Ability to think strategically on how to build audience engagement
Is a story seeker that identifies year-around stories with a true media potential
Knows how to set an authentic and credible content strategy in the sports, culture and entertainment space while surprising with new categories to deliver beyond our traditional topic fields
Understands different strengths and weaknesses of partner platforms and utilizes them to maximize engagement
Understands and educates the organization on media consumers and their constantly changing consumption behaviors
Proven leadership qualities and presentation skills
Very equipped to build relations in all fields of media, digital platforms and entertainment
An agile, team player that knows how to get the work done
Works with passion and motivates others around her/him
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