Associate Marketing Director, Podcasts

WHO WE ARE

The Vox Media Podcast Network is the home to the most influential voices in podcasting, including A Touch More with Sue Bird and Megan Rapinoe, Pivot with Kara Swisher and Scott Galloway, Where Should We Begin? with Esther Perel, Waveform with Marques Brownlee, Pretty Tough with Maria Sharapova and many more award-winning shows across categories. Our Podcast Marketing team is dedicated to the strategic planning and execution of all consumer marketing efforts intended to develop and retain our show’s audiences across audio, video and social, ultimately helping us grow Vox Media’s overall podcast business. 

As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

WHAT YOU’LL DO

As the Associate Marketing Director for the Vox Media Podcast Network, you’ll lead the launch strategy for new shows, explore new tactics and channels for audience growth, and help improve our marketing processes to make our marketing team more effective.

This role blends strategic leadership with hands-on execution, using data, experimentation, and strong creative instincts to create long-term growth. You’ll be accountable for delivering measurable growth, setting clear targets, and building systems that improve performance for our shows over time. You will define how shows launch, how they scale, and how we improve results across the network.

You’ll be responsible for leading the launch strategy for priority shows from the ground up: defining target audiences through research and analytics, shaping positioning and visual identity, building multi-channel marketing plans, and setting clear performance benchmarks. You’ll track results closely, provide feedback and best practices to the wider team, and help us improve our process so each launch is smarter and more effective than the last. For established shows, you’ll identify new channels and engagement opportunities, test unconventional tactics, and translate performance insights into practical next steps.

This role requires close partnership with show hosts, producers, and teams across Editorial, Communications, and Engagement. You’ll serve as a senior marketing lead who can align stakeholders around clear growth priorities, strengthen cross-promotion across the network, and bring an audience-centered, data-informed perspective to our business. We are especially interested in candidates who have grown YouTube channels or built social-first brands.

Network-wide Marketing and Audience Strategy

• Work with business and revenue teams to ensure our marketing priorities are aligned to business goals and impact
• Establish new processes to reduce busy work and become more effective, particularly around launching and onboarding new show
• Develop thoughtful POVs on new audience trends, platform changes, and other risks or opportunities to audience performance
• Develop and present new ideas and recommendations for growing audience to senior leadership

New Show Launches & Promotion Process

• Build repeatable launch processes and improve them over time
• Create and present launch strategies for new shows joining the network, including defining audience targets, key tactics, and messaging
• Build and strength relationships with talent and production partners across a range of genres and show types
• Oversee the design process for new shows, including developing show branding, promotional materials, and other visual assets for new shows
• Spearhead opportunities for unique and effective internal and external collaborations between relevant shows and editorial brands
• Expand our toolbox of promotional tools through targeted, measurable experiments with new tactics and channels
• Working closely with the communications team to identify earned PR opportunities, collaborations and guest opportunities for new shows and key talent

Audience Analysis and Insight

• Work with our data and analytics teams to develop and improve our audience data reporting, ensuring it’s accurate, useful, and clear for production and business team stakeholders
• Regularly analyze video, social and audio performance for our shows and reporting/interpreting key takeaways to show teams and leadership
• Use research and data to better understand our target audiences, industry trends and the competitive space for our shows, an
• Work across departments to develop surveys, focus groups and research projects to help internal teams understand our audiences better

Cross-Channel Audience Engagement

• Develop and refine our best practices for building and sustaining audiences across audio, video and social platforms
• Work with editorial teams, talent and the Executive Director of Marketing to establish long-term social and video audience strategies for ongoing shows in the Vox Media Podcast Network
• Work with production and design teams to develop compelling social assets and useful social templates for each of our shows
• Research test and execute innovative ways to reach and engage podcast audiences across audio, video and social
• Regularly monitoring and reporting on audience data across social, video and audio channels, providing thoughtful recommendations for improving performance

WHAT YOU'LL BRING

• 6+ years of previous experience building audiences across multiple channels
• Deep experience analyzing data and translating numbers into useful insights and actionable recommendations 
• Proven ability to work with diverse stakeholders and build strong relationships with internal and external partners, with experience in client service a plus
• Strong experience writing consumer-facing marketing copy (e.g. social media posts, video titles, or promotional language)
• A creative, proactive, solutions-oriented mindset
• Experience in fast-paced and dynamic environments
• A track record of learning new channels, industries and markets quickly
• Enthusiasm for learning and growing
• Experience working with high-profile talent a plus

WHERE YOU’LL WORK

This is a New York based position. 

WHY VOX MEDIA?

WHAT WE OFFER

This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.

OUR DEI+ COMMITMENT

Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep data regarding the demographics of our employees public and you can access it here. Learn more about our approach to corporate citizenship here. 

Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team (recruitment@voxmedia.com).

WHAT COMES NEXT

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud, here.

PAY TRANSPARENCY

The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.

Pay Range$110,000—$125,000 USD