Lead strategy and execution to drive business growth of Viu’s D2C business, covering subscriptions, on-demand transactions, and partnerships via existing channels as well as creation of new channels of distribution.
Oversee monetization through in-app payments (Android and iOS), website purchases, third-party storefronts (e-commerce, e-banking), and joint bundle offerings with non-telco partners.
Develop partnerships with payment platforms, e-wallets, banks, e-commerce players, OEMs (smartphones, smart TVs, tablets), and entertainment platforms (cinemas, ticketing, OTTs) to broaden distribution and enhance revenue opportunities.
Work closely with Content, Marketing, and Product teams to design and optimize user journeys from free viewership to premium subscription, renewal, and churn-winback, using insights from performance data and consumer behavior.
Define pricing, promotional, and packaging strategies to strengthen customer acquisition, conversion, and retention.
Establish, monitor, and deliver business KPIs across revenue growth, user engagement, churn management, and lifetime value.
Provide accurate forecasting, data analysis, and reporting aligned to corporate, country, and regional performance objectives.
Manage operational risks, ensure compliance with corporate standards, and implement governance frameworks that safeguard commercial viability.
Lead and mentor a multidisciplinary team, fostering a culture of collaboration, accountability, and innovation.
To Succeed in this Role
Minimum of 12 years sales experience within digital premium content sales and/or digital payments industry. Have a proven record of overachieving consumer focused pay sub growth.
Well-networked up to ‘C’ level, across relevant partner ecosystem organizations
Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
Resilient, determined, and can handle pressure situations with ease.
Should be able to implement processes and structure for high efficiency.
Excellent interpersonal, listening and communication skills leading to negotiations and quick deals.
Good organizational, people management skills and customer focused attitude.
Well-read and passionate about Korean/Asian dramas – must be a Viu ‘fan’
Highly fluent (spoken and written) in English and Bahasa Indonesia
