Description
OurCrowd is a global investment platform with over $2.5B in assets under management, providing access to venture capital funds and venture-backed technology deals for high-net-worth individuals, family offices, and accredited investors. We combine institutional-quality diligence with an accessible investor experience, with the goal of expanding access to private markets. Our investor base is global, with the largest concentration in the U.S., followed by Israel, Canada, Australia, and the UK. This role will help drive growth in our core markets, especially the U.S.
We are looking for a senior, hands-on marketing leader to build and scale our marketing function. This is not only a brand role. The person in this position will be responsible for investor acquisition, conversion, retention, positioning, and marketing infrastructure. They will need to combine strong performance marketing skills with clear messaging, good judgment, and close partnership with Product, Investor Relations, and Sales. A key part of the role will be helping to define how the company is positioned in the market and making sure that our external story matches the actual investor experience.
This is a hybrid role, requiring at least three days in office with at least one day in Jerusalem and one day in Tel Aviv.
Responsibilities
- Build and scale investor acquisition across paid, organic, partnerships, and other relevant channels
- Own performance marketing metrics, including CAC, LTV, attribution, and conversion
- Improve onboarding, ongoing engagement, repeat investment behavior, and investor retention
- Develop campaigns and initiatives that strengthen long-term investor loyalty and trust
- Define and sharpen the company’s positioning and value proposition in a competitive market
- Translate complex investment products, funds, and deals into clear and credible marketing narratives
- Lead brand, messaging, website, and digital experience improvements
- Build a more modern, AI-enabled marketing operation across acquisition, lifecycle, and internal workflows
- Use automation, AI tools, and emerging workflow capabilities to improve speed, efficiency, and responsiveness
- Build dashboards and lead KPI-driven decision-making
- Work closely with Sales and Investor Relations to improve clarity and ownership across the funnel
- Partner with Product and IR to ensure the investor experience supports both conversion and long-term retention
- Build and lead the internal team and manage external agencies and partners
What Success Looks Like
- Stronger and more scalable investor acquisition
- Better conversion across the funnel
- Higher investor retention and repeat investment behavior
- Clearer positioning and stronger market differentiation
- Better alignment between marketing, sales, IR, and product
- A faster, more effective marketing operation with better use of AI and automation
- Improved brand, website, and digital experience
Requirements
- 8–15 years of relevant marketing experience
- Strong background in growth and performance marketing
- Experience in fintech, financial services, or other complex, high-trust categories
- Experience marketing high-consideration products or services
- Strong understanding of CAC, LTV, funnel management, and conversion optimization
- Strong messaging and storytelling skills, with the ability to simplify complex offerings
- Experience leading brand and website work
- Hands-on, data-driven, and execution-oriented
- Strong cross-functional leadership skills
- Comfortable working in a fast-moving, entrepreneurial environment
- VC or private markets experience is a plus, but not required
AI / Systems Capability
- Strong practical understanding of how to apply AI across marketing
- Experience with marketing automation, AI-supported lead generation, personalization, and workflow improvement
- Ability to build scalable systems, not just use individual tools
- Experience with more advanced automation or agent-based workflows is a strong advantage
This is a hybrid role, requiring at least three days in office with at least one day in Jerusalem and one day in Tel Aviv.
Compensation & Benefits
None
