Role Purpose
FlapKap is a fast-growing UAE fintech that has disbursed over AED 250M in SME financing. As we scale our BDR and commercial operations, we need a hands-on CRM Specialist to own HubSpot end-to-end, keeping the pipeline clean, automations running, and data reliable so the sales team can focus on closing.
Success Definition / What Great Looks Like in this role:
In the first 1–3 months:
- Full audit of existing pipeline completed; critical data gaps identified and flagged.
- All contact upload SLAs met with
- Manage Lead and Deal pipeline workflows fully understood and monitored daily.
In the first 12 months:
- Duplicate contact/company rate reduced and maintained below 2%.
- Zero critical automation failures; all workflow issues resolved within 24 hours.
- Weekly pipeline health reports delivered consistently and acted on by commercial leadership.
Core Responsibilities
- Own the full HubSpot pipeline, manage lead stages, deal stages, and lifecycle transitions across the Lead and Deal pipelines.
- Process and validate daily contact uploads (Lusha and list-based); enforce mandatory field requirements and daily limits.
- Monitor, maintain, and troubleshoot automated workflows and email sequences; ensure triggers fire correctly and no contacts are stuck.
- Audit task queues, meeting outcomes, and deal records; flag BDR compliance gaps to the commercial lead.
- Build and maintain HubSpot dashboards tracking BDR performance: calls logged, tasks completed, meetings booked, stage conversion rates.
- Deliver weekly pipeline health reports with actionable insight to commercial leadership.
- Proactively build, manage, and optimize email and engagement sequences, not just maintain existing ones but identify gaps and propose new outreach flows.
- Manage integrations and data flows between HubSpot and third-party tools (Clay, n8n, Zapier/Make, Lusha).
- Enforce data hygiene standards: deduplicate records, correct ownership conflicts, and maintain contact/company accuracy.
- Document CRM processes and maintain up-to-date SOPs for the BDR team.
- Communicate proactively with commercial heads on pipeline blockers, data issues, and automation gaps.
Requirements
- 2 years of hands-on experience in a CRM-focused or RevOps role.
- Direct working experience with HubSpot (pipelines, workflows, sequences, tasks, reporting).
- Demonstrated ability to manage contact/deal data at scale and maintain data integrity standards.
- Experience supporting a BDR, SDR, or inside sales team.
- Proficiency in Google Sheets or Excel for data cleaning and pre-import validation.
Technical Skills & Competencies
Technical Skills (Must Have / Non-Negotiable):
- HubSpot CRM pipelines, workflows, sequences, tasks, meetings, and reporting.
- Email & engagement sequence building designing multi-step outreach flows, A/B testing, and performance monitoring.
- Data hygiene & deduplication contact/company normalization, ownership conflict resolution.
- Third-party integrations working knowledge of Clay, n8n, Zapier, or Make for automations and data flows.
Core Competencies:
- Sees tasks through end-to-end without hand-holding.
- Operates with speed and precision in a KPI-driven environment
- Communicates clearly across BDR, commercial, and ops teams.
- Builds systems and documentation, not just responds to fires.:
Preferred / Advantageous Skills
- Familiarity with prospecting/enrichment tools.
- Exposure to fintech, lending, or financial services environments.
- English language proficiency
Benefits
- Competitive Salaries
- Healthcare coverage
- A highly collaborative team environment that will support your professional and personal growth
- A culture that promotes Work-Life balance and Wellbeing
- A culture of learning and innovation
