EEA Student Recruitment and Marketing Coordinator

• Shape futures through elite sport, education and real‑world experience, owning student recruitment and marketing for a unique dual diploma pathway with RMIT University

• Be the face of the Essendon Education Academy across schools, communities and sport

• Experience professional growth and exclusive perks

About us

The Essendon Football Club - “The Bombers” - are a professional sporting organisation in the Australian Football League, home to several teams, including AFL, AFLW, VFL, VFLW and Wheelchair Football programs. But we’re more than the game. At Essendon, unity binds us. We firmly believe that our strength comes from standing together as One Club, embracing our rich diversity, and uniting around a shared purpose. Our passion fuels every kick, every play, and every decision.

The essence of the Essendon legacy is deeply woven into the fabric of the Australian sporting calendar, through significant events such as the ANZAC Day and Dreamtime clashes, underscoring our commemoration and connection to national identity. Our heritage sets us apart, shaping our ethos and inspiring our journey. We strive to be better every day, pushing the boundaries and relentlessly pursuing excellence. But amidst the intensity of competition, respect remains paramount. We care about our impact on others, whether it's our teammates, opponents, or our community. When we ‘Don the Sash’, we do so with unity, passion, excellence, and respect guiding our every move, Always Striving toward our next triumph on the premiership stage.

About the role

The Essendon Education Academy (EEA) Student Recruitment and Marketing Coordinator plays a pivotal role in growing and shaping the future of the EEA.

This role is responsible for leading end‑to‑end student recruitment and marketing activity for the EEA, driving enquiry, application and enrolment outcomes through a compelling and highly personalised prospect journey. You’ll bring the EEA value proposition to life, showcasing a unique dual‑diploma pathway delivered in partnership with RMIT University, embedded within one of Australia’s most iconic sporting clubs.

From planning and executing recruitment strategies and events, to building strong relationships with schools, career practitioners and community organisations, this role blends sales, storytelling and relationship‑building. You’ll also lead digital marketing campaigns across social platforms, contribute to website and EDM content, and use insights and CRM data to continuously improve conversion.

Working closely with the EEA Program Manager, Student Experience Coordinator, RMIT University and the Club’s Digital team, you’ll ensure the EEA brand is visible, compelling and positioned as a leading education pathway within sport and business, particularly across Melbourne’s north‑west region.

This is a hands‑on, externally‑facing role suited to someone who thrives on connection, momentum and making a real impact.

About you

You’re a confident communicator and natural relationship builder who loves connecting people to opportunities that change lives.

You bring experience in recruitment, sales or marketing and understand how to guide prospective students through a considered decision‑making journey. You’re comfortable picking up the phone, presenting to rooms full of students, engaging parents and influencers, and following up with purpose and empathy.

Digitally savvy and commercially minded, you know how to create engaging campaigns across social and digital channels, interpret data, and adjust your approach to improve outcomes. You’re organised, proactive and accountable, with a strong ability to manage multiple priorities and stakeholders.

Above all, you’re aligned to Essendon’s values. You care deeply about people, take pride in representing something bigger than yourself, and are energised by helping young people find their place, on and off the field.

The Perks

Extra Time Off? Absolutely! On top of standard leave, EFC People get up to 10 additional leave days each year, aligning with Footy Department mini-breaks or at the discretion of our Executive Team.

Family Comes First.  We know family is your priority, and it’s ours too. That’s why we offer generous paid parental leave for both primary and non-primary carers.

Fitness & Wellbeing Perks. Take care of your mind and body with our Wellbeing program, run in partnership with Converge. Plus, enjoy access to our state-of-the-art elite fitness facilities and heavily discounted access to Windy Hill Fitness Centre for you and your partner.

Level Up Your Career. At EFC, we never stop learning! All team members have access to EFC Learning Programs, with face-to-face and online learning designed to support your professional growth.

And That’s Not All! Enjoy exclusive discounts from our Commercial Partners, plus two

Flexi Home & Away memberships giving you access to all Essendon home & away games at Marvel Stadium and the MCG. Add in free onsite parking at our state-of-the-art HQ, The Hangar, and exclusive inner sanctum events and experiences!

Please keep reading...

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they tick every box. So, if you think you have what it takes, but don't currently meet all the criterial, please still consider applying.

At the Essendon Football Club, we are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels valued and empowered. We welcome candidates of all backgrounds, experiences, and perspectives to join our team. Our goal is to create an environment where everyone can thrive and contribute their best work.

To Apply

Please submit your application as soon as possible as shortlisting will commence immediately. Please include in your cover letter why you are a great fit for this role, and why you want to work with Essendon Football Club. Cover letters should be no more than one page, outlining what you can bring to this position.

With our commitment to promoting and protecting the safety and wellbeing of children and young people in our care, we undertake several screening processes to ensure this commitment is upheld. This includes ensuring all our people hold a valid employee Working with Children/Vulnerable People check and a satisfactory criminal history record check.

All applications will be treated with respect and confidentiality, and we endeavour to provide timely responses.

We politely ask not to be approached by recruitment agencies at this time.