App Performance Analyst

The App Performance Analyst  is responsible for developing and executing advanced growth strategies to help companies all around the world achieve their goals by iterating and conducting A/B experiments on key campaign components such as audiences, creatives and more.

If you have experience working on the advertiser side, DSP or similar and would like to implement that knowledge while learning how the industry works, this might be just the opportunity you are looking for!

This team works side by side with our Client Services team, operating the business and executing each and every campaign by leveraging our technology in the best possible way. Our main goal is to deliver outstanding results for our customers.

OUR CULTURE AND VALUES

Be a generous leader. One that helps others succeed and celebrate their success.Love curiosity. Keep learning and stay relevant.It’s a team effort. Collaborate and cooperate to build a smart company.Go farther. Be an example for others. Set the bar.Strong ownership on the role.Love what we do. Love our work with passion and respect.Do good and do well. Our work matters.

We work hard and never forget to have fun in the process. We are absolutely devoted to our customers and building the best mobile advertising company out there, our passion shines through everything we do.

SUMMARY & DUTIES

• Be responsible for the planning, execution and optimization of our campaigns using the wealth of mediasmart’s programmatic tools at your fingertips.
• Understand customers’ business and goals and ensure mediasmart campaigns are aligned to those. Design together and implement strategies to retain and grow our customers. 
• Provide the Client Services team with regular feedback of the campaign performance and key actionable items to communicate to the customer.
• Extract and manipulate data, creating actionable recommendations for business decisions. This may include, but is not limited to, publishers, verticals, creatives, and internal workflow optimization through data insights.
• Troubleshoot level-1 technical problems (Tracking, Supply, etc.), and work cross-functionally with sales and technical teams to ensure the proper campaign management outcome.

REQUIREMENTS

• +2 years managing campaigns on DSPs or similar media buying technologies.
• Located in Argentina.
• Strong experience in the AdTech industry.
• Natural problem solver, data-driven, and solution-oriented entrepreneur.
• Attention to detail with a high level of accuracy in completing tasks.
• Fluent in English (Both written and spoken)
• Experience optimizing App Promotion campaigns or experience with Programmatic buying campaigns. 
• Working with an MMP

WHO WE ARE

Mediasmart was founded in 2011, we identify as an AdTech company, working on the demand side of the business on programmatic branding campaigns, with the mission of helping to integrate the customer’s journey across connected devices like mobile, Connected TV, and DOOH (digital out-of-home solutions).

We offer impactful and unified communication across different screens and aim to be the monetization partner of choice for advertisers.

We build technology to support the most ambitious companies - from gaming to commerce pioneers - to propel the reach of their brands and accelerate their mobile businesses.

In 2020 we joined the Affle group, a global consumer intelligence technology company, and started developing new solutions to help businesses grow in the new privacy era.

Learn more about mediasmart: https://www.mediasmart.io/