Product Marketing Manager | mediasmart
The Product Marketing Manager plays a key role in shaping how mediasmart brings its product to market. You’ll be responsible for supporting launches, translating product capabilities into clear, compelling messaging and content, enabling internal teams, and ensuring our platform is well documented and easy to understand for clients and stakeholders.
This is a highly cross-functional role, working closely with Product, Partnerships, Sales, and other internal teams. You’ll help position mediasmart’s solutions in a competitive AdTech landscape, support go-to-market initiatives, and contribute to the continuous improvement of how we communicate the value of our platform.
If you have experience in programmatic advertising, a strong understanding of product marketing, and enjoy combining strategy with execution in a dynamic AdTech environment, this might be the opportunity for you!
Our team is focused on building strong product narratives, improving the customer experience across touchpoints, and helping the business communicate the value of mediasmart in an effective way.
OUR CULTURE AND VALUES
- Be a generous leader. One that helps others succeed and celebrate their success.
- Love curiosity. Keep learning and stay relevant.
- It’s a team effort. Collaborate and cooperate to build a smart company.
- Go further. Be an example for others. Set the bar.
- Strong ownership of the role.
- Love what we do. Love our work with passion and respect.
- Do good and do well. Our work matters.
We are absolutely devoted to our customers and to building the best advertising technology company out there. We work hard and never forget to have fun in the process.
SUMMARY & DUTIES
- Own and support product marketing initiatives across mediasmart, helping translate product capabilities into clear, differentiated value propositions.
- Plan and execute go-to-market strategies for new product launches, features, integrations, and strategic initiatives.
- Explore and leverage AI and new technologies to improve workflows, content generation, enablement, and internal knowledge management.
- Conduct competitive intelligence and market research to identify trends, benchmark competitors, and strengthen mediasmart’s positioning in the AdTech space.
- Develop, update, and organize product collateral such as decks, one-pagers, product explainers, website content, blog posts, videos, and visual assets.
- Create and maintain product messaging, positioning, and supporting materials for internal and external audiences.
- Maintain and improve mediasmart’s external product documentation, ensuring clients have clear and up-to-date guidance on platform features and workflows.
- Manage in-platform educational and support content, including guided tours, tooltips, hotspots, banners, triggers, and feature announcements.
- Support internal communication and enablement initiatives by helping teams understand product updates, launches, selling points, and use cases.
- Contribute to onboarding, training, and sales enablement materials to help internal teams communicate mediasmart’s value effectively.
- Partner with Sales, Partnerships, and Marketing teams to support proposals, launch communications, partner messaging, and strategic content needs.
- Monitor the usage and impact of product marketing assets and initiatives, using data and feedback to improve content, adoption, and overall effectiveness.
- Collaborate closely with Product and Tech teams to stay aligned on roadmap priorities, feature updates, and messaging consistency across documentation, website, and platform.
REQUIREMENTS
- Experience working in product marketing, marketing, or a related role within the AdTech, programmatic, DSP, SSP, or digital advertising industry.
- Strong understanding of programmatic advertising and the AdTech ecosystem.
- Fluent in English (essential for daily communication).
- Strong communication skills, with the ability to simplify complex product concepts for different audiences.
- Experience creating written and audiovisual content and collateral across multiple formats and channels.
- Strategic mindset with the ability to think through positioning, launches, and product communication holistically.
- Strong sense of ownership, and the ability to balance strategy with hands-on execution.
- Organized, proactive, and comfortable managing multiple projects and priorities simultaneously.
- Familiarity with tools such as HubSpot, Canva, and AI-powered tools is a plus.
- Experience with documentation platforms, training materials, or self-serve product environments is a strong plus.
WHO WE ARE
mediasmart was founded in 2011. We identify as an AdTech company, working on the demand side of the business on programmatic campaigns, with the mission of helping to integrate the customer journey across connected devices like Mobile, Connected TV, and DOOH (digital out-of-home) solutions.
We offer impactful and unified communication across different screens and aim to be the advertising partner of choice for advertisers.
We build technology to support the most ambitious companies — from gaming to commerce pioneers — to propel the reach of their brands and accelerate their businesses.
In 2020, we joined the Affle group, a global consumer intelligence technology company, and started developing new solutions to help businesses grow in the new privacy era.
Learn more about mediasmart: https://www.mediasmart.io/
