MidFull TimeEN
TeamFeePay is on a mission to transform football club management across the UK and Europe. Recognised in the 2025 Deloitte Technology Fast 50 Awards, we’re expanding our marketing team to lead this growth and deliver innovative, high-impact campaigns for clubs.
We are looking for a proactive and creative Product Marketer who thrives in a fast-paced environment, and is passionate about shaping product messaging, launching new features, and driving measurable marketing results.
The Product Marketer will play a key role in shaping TeamFeePay’s product messaging and supporting go-to-market (GTM) activity for new product features and launches. Working closely with the Head of Marketing, Product, Sales, and Customer Success teams, this role will help ensure that TeamFeePay’s value proposition is clearly communicated and consistently delivered across campaigns and channels.
Company Purpose
TeamFeePay is a software platform for football clubs, helping club committees and volunteers with their club development needs and day-to-day management.
Our software and account-managed service supports clubs through our 5-Pillar Club Development approach:
Finance
People
Governance
Facilities & Equipment
Football
TeamFeePay – Employee Benefits
A collaborative and supportive culture and working environment
Competitive salary
Vitality healthcare
Standard pension and holidays
Death in Service
Wellbeing hub
Professional development opportunities
Key Responsibilities:
Product Marketing & Messaging
Support the development and refinement of product messaging and value propositions in partnership with the Head of Marketing
Translate product features into clear customer benefits and compelling marketing narratives
Support the creation and maintenance of product positioning, key messages, and buyer persona documentation
Ensure consistency of messaging across campaigns, channels, and customer touchpoints
Go-To-Market Campaign Support
Support the planning and execution of GTM activity for new product features and launches
Coordinate campaign delivery across Product, Sales, Digital, Content, and Brand teams
Contribute to integrated campaigns across digital, email, content, PR, events, and partner channels
Support product launch communications including announcements, landing pages, and customer messaging
Sales Enablement & Internal Launch Support
Support the creation of sales enablement materials
Work with Sales and Customer Success teams to ensure they are equipped with the right messaging and product information
Support internal briefings for product launches and feature updates
Performance Reporting
Track and report on campaign performance against agreed KPIs
Use data and insights to recommend improvements to campaign performance and messaging effectiveness
Identify opportunities for new campaigns, product improvements, and stronger market positioning
Essential Criteria
Degree in Marketing, Communications, Business, or a related field (or equivalent experience)
Minimum of 3 years’ experience in product marketing, campaign marketing, or a similar role
Experience supporting GTM campaigns and/or product launches
Comfortable working cross-functionally with teams such as Product, Sales, and Digital
Strong written communication and copywriting skills
Analytical mindset with experience tracking campaign performance and reporting on KPIs
Confident managing multiple priorities in a fast-paced environment
Proactive, organised, and able to work independently while collaborating closely with senior stakeholders
Desirable Criteria
Experience in a tech or SaaS business environment
Fluency in additional languages (Italian, Spanish, German) is a plus, but not essential
