Product Marketing Specialist - Belfast

TeamFeePay is on a mission to transform football club management across the UK and Europe. Recognised in the 2025 Deloitte Technology Fast 50 Awards, we’re expanding our marketing team to lead this growth and deliver innovative, high-impact campaigns for clubs.

We are looking for a proactive and creative Product Marketing Specialist who thrives in a fast-paced environment, and is passionate about shaping product messaging, launching new features, and driving measurable marketing results.

The Product Marketing Specialist will play a key role in shaping TeamFeePay’s product messaging and supporting go-to-market (GTM) activity for new product features and launches. Working closely with the Head of Marketing, Product, Sales, and Customer Success teams, this role will help ensure that TeamFeePay’s value proposition is clearly communicated and consistently delivered across campaigns and channels.

Company Purpose

TeamFeePay is a software platform for football clubs, helping club committees and volunteers with their club development needs and day-to-day management.

Our software and account-managed service supports clubs through our 5-Pillar Club Development approach:

Finance

People

Governance

Facilities & Equipment

Football

TeamFeePay – Employee Benefits

A collaborative and supportive culture and working environment

Competitive salary

Vitality healthcare

Standard pension and holidays

Death in Service

Wellbeing hub

Professional development opportunities

Key Responsibilities:

Product Marketing & Messaging

Support the development and refinement of product messaging and value propositions in partnership with the Head of Marketing

Translate product features into clear customer benefits and compelling marketing narratives

Support the creation and maintenance of product positioning, key messages, and buyer persona documentation

Ensure consistency of messaging across campaigns, channels, and customer touchpoints

Go-To-Market Campaign Support

Support the planning and execution of GTM activity for new product features and launches

Coordinate campaign delivery across Product, Sales, Digital, Content, and Brand teams

Contribute to integrated campaigns across digital, email, content, PR, events, and partner channels

Support product launch communications including announcements, landing pages, and customer messaging

Sales Enablement & Internal Launch Support

Support the creation of sales enablement materials

Work with Sales and Customer Success teams to ensure they are equipped with the right messaging and product information

Support internal briefings for product launches and feature updates

Performance Reporting

Track and report on campaign performance against agreed KPIs

Use data and insights to recommend improvements to campaign performance and messaging effectiveness

Identify opportunities for new campaigns, product improvements, and stronger market positioning

Essential Criteria

Degree in Marketing, Communications, Business, or a related field (or equivalent experience)

Strong experience in product marketing, campaign marketing, or a similar role

Experience supporting GTM campaigns and/or product launches

Comfortable working cross-functionally with teams such as Product, Sales, and Digital

Strong written communication and copywriting skills

Analytical mindset with experience tracking campaign performance and reporting on KPIs

Confident managing multiple priorities in a fast-paced environment

Proactive, organised, and able to work independently while collaborating closely with senior stakeholders

Desirable Criteria

Experience in a tech or SaaS business environment

Fluency in additional languages (Italian, Spanish, German) is a plus, but not essential