This role is for one of the Weekday's clients
Min Experience: 8 years
Location: Remote
JobType: full-time
We are seeking a strategic and high-ownership Director of Organic Growth to lead and scale a comprehensive organic acquisition engine across multiple discovery channels. This role goes beyond traditional SEO, encompassing Search Engine Optimization (SEO), App Store Optimization (ASO), Generative Engine Optimization (GEO), and Extension Store optimization.
As a senior leader, you will define the vision, own the roadmap, and lead a high-performing organic growth team. You will collaborate closely with Product, Engineering, Content, Brand, and Marketing teams to embed organic growth into core product and go-to-market strategies. Your work will directly impact traffic, user acquisition, installs, revenue, and global brand visibility.
Requirements
Key Responsibilities
Strategy & Leadership
- Define and execute a holistic organic growth strategy across SEO, ASO, GEO, and extension platforms.
- Set and track quarterly and annual OKRs tied to impressions, clicks, MAU, installs, and revenue.
- Lead, mentor, and scale the organic growth team, fostering a culture of experimentation and accountability.
- Own and prioritize the organic growth roadmap, balancing quick wins with long-term initiatives.
- Partner cross-functionally to integrate organic growth into product development, launches, and content strategy.
- Influence product roadmap decisions using user intent, search trends, and competitive insights.
Search Engine Optimization (SEO)
- Own end-to-end SEO performance across web properties.
- Drive on-page, off-page, and technical SEO strategies to achieve and maintain top keyword rankings.
- Lead technical SEO initiatives including crawlability, indexation, site performance, and structured data.
- Oversee keyword research, content optimization, and content gap analysis.
- Manage link-building and digital PR strategies to enhance domain authority.
- Monitor algorithm updates and adapt strategies to sustain growth.
Generative Engine Optimization (GEO)
- Develop strategies to maximize visibility across AI-driven search experiences.
- Optimize content and structure for LLM-based discovery and citations.
- Define GEO metrics and run experiments to measure impact on traffic and conversions.
- Conduct competitive analysis to improve share of voice in generative outputs.
App Store Optimization (ASO)
- Own app visibility and performance across Apple App Store and Google Play Store.
- Optimize listings including titles, descriptions, keywords, and creative assets.
- Drive ratings and reviews strategy to improve user trust and conversion.
- Run A/B tests to continuously improve install conversion rates.
- Collaborate on localization strategies for international markets.
Extension Store Optimization
- Manage visibility across browser extension marketplaces (Chrome, Safari, Edge, Firefox).
- Optimize listings and improve conversion rates through continuous testing.
- Develop strategies to enhance ratings, reviews, and user engagement.
- Align extension strategies with SEO and ASO for a unified organic presence.
Analytics & Insights
- Build and maintain dashboards tracking performance across all organic channels.
- Define KPIs and ensure data-driven decision-making across the team.
- Present insights and strategic recommendations to senior leadership.
- Manage and optimize the organic growth tech stack (e.g., analytics, SEO, ASO tools).
Qualifications
- 8–10 years of experience in SEO and/or organic growth, with at least 3 years in a leadership role.
- Proven success driving organic growth for high-traffic platforms and consumer applications.
- Demonstrated ability to rank highly for competitive keywords and scale organic visibility from zero.
- Deep expertise in technical SEO, content strategy, and link-building.
- Hands-on experience with ASO for iOS and/or Android apps.
- Strong understanding of AI-driven search and emerging GEO practices.
- Proficiency with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, and ASO platforms.
- Familiarity with CMS platforms (e.g., WordPress) and basic HTML/CSS.
- Excellent communication skills with experience presenting to senior leadership.
- Bachelor’s degree in Marketing, Business, or a related field.
Nice to Have
- Experience in SaaS, EdTech, or consumer tech environments.
- Exposure to multi-regional and multilingual SEO/ASO strategies.
- Knowledge of structured data, schema markup, and knowledge graph optimization.
- Experience with programmatic SEO and large-scale content generation.
- Background in conversion rate optimization (CRO).
- Experience optimizing browser extension listings.
- Comfortable working in a remote, globally distributed team.
Why Join This Role?
- High Ownership & Impact: Lead and shape organic growth across all discovery surfaces.
- Broad Scope: Work across SEO, ASO, GEO, and extensions in a single leadership role.
- Collaborative Environment: Partner with cross-functional teams in a high-growth setting.
- Remote Flexibility: Enjoy flexible working hours in a remote-first environment.
- Career Growth: Opportunity to lead large-scale initiatives and grow into senior leadership roles.
Core Skills
SEO | ASO | GEO | Organic Growth Strategy | Analytics | Team Leadership
