Kimberly-Clark
Paid Media & Agentic Search Lead, International Personal Care
🇲🇾Petaling Jaya, Selangor, Malaysia1 month ago
EntryFull TimeEN
Your Job
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
We are seeking a highly motivated and forward‑thinking leader to drive the next phase of paid media and agentic search transformation at Kimberly‑Clark International Personal Care (IPC).
The Paid Media & Agentic Search Lead will drive best‑in‑class industry practices and enable markets to deliver precise, scalable, and outcome‑driven media performance - from discovery to conversion. This role plays a critical part in ensuring strong integration across media and content, and pioneer AI‑empowered discovery, helping IPC markets shift toward insight‑led, discovery‑first, and performance‑anchored media strategies.
Role Overview & Primary Accountabilities:
Strategic Media Planning
Translate business and brand objectives into media objectives, ensuring sufficiency across funnel, platforms, and product priorities.
Lead the evolution of media planning frameworks to reflect modern discovery dynamics.
Partner with markets and sectors to align annual planning and key campaign planning.
Establish standards and planning principles to ensure consistent, high‑quality execution across markets.
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Audience Intelligence & Precision Activation
Advance audience‑led planning, including validation of targeting effectiveness across platforms.
Apply AI‑powered audience, signal, and diagnostic tools to improve precision and effectiveness.
Standardize custom audience creation and activation, fully leveraging 0PD / 1PD / 2PD across media ecosystems.
Lead in‑target validation pilots to reduce media waste and improve efficiency.
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Media‑Creative Effectiveness
Scale media‑led creative versioning, using AI‑powered tools to increase speed, relevance, and performance.
Apply creative quality and diagnostic tool to ensure assets are platform‑fit and optimized for effectiveness.
Define and evolve social boosting principles, iterating in line with platform algorithms dynamics.
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Media Analysis, Learning & Capability Building
Translate media performance into clear insights and actionable recommendations for markets.
Lead platform workshops, insight discovery sessions, and test‑and‑learn programs.
Drive cross‑market learning, codifying principles, playbooks, and guidelines.
Develop and coach talent to build a high‑performing, future‑ready media capability.
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Agentic Search, AI Discovery & Commece Enablement
Facilitate cross‑market insight sharing on agentic discovery, content optimization, and media activation.
Develop frameworks to ensure visibility, quality brand framing, and conversion in agent‑led environments.
Partner with agencies to test, learn, and scale AI‑driven search and recommendation models.
Support third‑party content and partnership initiatives that influence AI‑powered discovery.
About Us
Huggies®. Kotex®. Poise®. Depend®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference.
At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Essential requirements
7–10 years of experience in paid media, across multiple markets.
Strategic thinker with the ability to translate business objectives into media outcomes.
Strong background in media strategy, audience planning, activation, and optimization.
Proven track record of driving media performance, efficiency, and innovation.
Deep understanding of major media ecosystems, social platforms, and emerging AI answer engines.
Hands‑on experience with AI‑search and emerging media technologies.
Strong analytical mindset, connecting data, insight, and action.
Excellent communication and influencing skills in a matrixed, cross‑functional environment.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print….
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
No Relocation:
This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.
