Paid Media Specialist (Remote, Malaysia)

What In Marketing We Trust is all about

We're a technical performance marketing agency, and we exist to solve tough problems in marketing. We bring an engineering mindset to complex marketing situations to deliver scalable performance that generates an exponential return on investment.

Trust is in our name and is our guiding principle. To deliver on our purpose, we conduct our business by the following Code of Ethics:

• Build trust through every interaction with every person

• Always deliver in the best interest of our clients

• Invest in the success of every team member

• Build long-term relationships with our partners

Delivering these foundational codes will fund our continued growth.

Role Purpose

The Senior Paid Media Specialist is responsible for delivering performance-driven paid media outcomes across assigned accounts. This role owns end to end campaign execution and optimisation, applies strong commercial and strategic judgment, and communicates insights and recommendations to clients and internal stakeholders.

Role Accountability

• Deliver day-to-day campaign execution across paid media platforms (Google Ads, Meta, Programmatic, etc.)

• Manage budgets and pacing to agreed plans and client outcomes

• Write and QA ad copy and creative inputs to best practice standards

• Conduct query reviews and apply learnings to improve performance

• Run ongoing in platform optimisation, builds, expansions, and testing

• Provide market insights, performance analysis, and recommendations

• Participate in client WIP meetings with the Pod Leader / Client Services

• Maintain client relationships as the primary paid media delivery lead on assigned accounts

How this role will be measured

• Individual Client Utilisation

• Delivery quality

• Engaged in OKRs

• Meeting/ Exceeding Client KPIs

What knowledge and skills are required to be successful

• 5+ years of agency paid media experience

• Strong cross-platform execution skills (Google Ads, Meta, Programmatic; LinkedIn/Bing as relevant)

• Strong analytical skills and ability to translate data into actions

• Strong communication and collaboration (client-facing)

• Ability to manage multiple projects (at least 5) and deliver on time

Position title: Paid Media Specialist

Department: Digital Delivery

Report to: Head of Paid Media

Direct report: N/A

Days/Hours: Full-time | Fixed Term

Employment type: Independent Contractor

Targeted timezones/locations: GMT+7, +8 (Southeast Asia)

Note: only applications within the targeted time zones/locations are processed.