1. Content Strategy & Direction
- Work closely with CEO and marketing team to extract ideas, perspectives, and narratives
- Translate business goals into content themes (e.g., leadership, mental health, startup journey)
- Plan weekly/monthly content calendar across platforms (TikTok, LinkedIn, YouTube, IG)
2. Content Creation (End-to-End)
- Write scripts, captions, hooks, and storytelling angles
- Direct or co-create video content (talking head, vlog, educational, trends)
- Ensure content is aligned with CEO’s tone, personality, and brand positioning
3. Content Production (End-to-End)
- Independently handle the full content production process (pre-production → production → post-production)
- Shoot and produce content using a mobile-first or lightweight setup
- Edit videos (or use basic editing tools) to ensure fast turnaround and platform-ready quality
4. Performance Tracking & Optimization
- Track weekly performance (views, engagement, saves, shares)
- Identify winning formats and iterate quickly
- Suggest experiments and improvements based on data
5. Personal Brand Development
- Help define CEO’s unique voice and positioning
- Stay on top of trends and adapt them to fit brand narrative
- Ensure consistency across all platforms
Requirements
- 2–5 years in content creation / social media / storytelling
- Strong copywriting and storytelling skills
- Deep understanding of short-form content (TikTok, Reels)
- Ability to turn complex ideas into simple, engaging content
- Fast execution and adaptability
- Experience working with founders / personal brands
- Basic video editing or directing skills
- Understanding of mental health / wellness space
- Familiarity with creator economy trend
Benefits
- Health Insurance
- Hybrid work
- Annual Leave 12 days
- Mental Health counseling sessions with psychiatrists and psychologists through ooca platform
- Social Security Insurance
- Provident Fund (condition applied)
- Annual Health check-up (condition applied)
- Special discount home loan interest with Government Housing Bank
- BYOD policy: Personal laptops less than 3 years old are eligible for 1000 THB/month subsidy (registration required)
Role Purpose
Own and execute content that builds the CEO’s personal brand and thought leadership across platforms—turning ideas, insights, and experiences into engaging, high-impact content that drives trust, visibility, and business outcomes.
