As an integral part of beOnd’s Marketing team, you will be responsible for executing beOnd’s digital marketing strategy, with a focus on managing channels and campaigns which enhance and optimise awareness and conversion. You will also assist the Head of Marketing in delivering beOnd’s overall marketing strategy in support of the company’s global network expansion.
Duties and Responsibilities:
- Manage the day-to-day operations of beOnd’s marketing strategy, with a focus on digital initiatives:
- Design, implement, and manage performance marketing campaigns (PPC, display, social, programmatic, etc.) that drive direct website bookings.
- Manage and optimise multiple owned and third party channels (Google Ads, Facebook, Instagram, LinkedIn OTAs etc.) to increase traffic and boost conversions.
- Create and optimise paid and organic social campaigns, ensuring they are on-brand and effectively reaching target audiences.
- Collaborate with Commercial, IT and Brand teams to integrate digital marketing strategies with overall business goals, focusing on optimising the user journey on beOnd’s digital platforms to maximise booking conversions.
- Use analytics tools to monitor, measure, and report on the effectiveness of digital marketing campaigns and social media activities, making data-driven decisions to optimise performance.
- Assist the Head of Marketing in executing other marketing deliverables in support of current and new routes and targeting both direct customers and trade partners.
- Monitor and manage online brand reputation, providing guidance on responses to customer inquiries and feedback across social media platforms.
- Gather customer insights and sentiment from digital and social media channels to educate internal stakeholders and inform broader marketing and commercial strategies.
- Stay updated with digital marketing trends, social media tools, and emerging technologies to continuously improve and expand digital marketing efforts.
Competencies:
- Mature and articulate, with excellent communication and interpersonal skills and proven track record in building effective working relationships with cross-functional teams and senior stakeholders.
- A self-starter with strong project management and organisational skills, experienced in multitasking and juggling a complex workload.
- Resilient and hands-on, with a high degree of flexibility and adaptability to shift focus, and a collaborative spirit to support priorities as needed in a dynamic start-up environment.
- Sound analytical and reporting skills to assess effectiveness and ROI of digital campaigns.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 7+ years of experience in digital marketing, with a proven track record in managing digital channels.
- Proficiency in digital marketing tools and platforms, including CRM software, Google Analytics, SEO tools, and social media management tools.
- Solid understanding of digital marketing integration into overall marketing and sales strategies.
- Strong background in content creation, copywriting, and visual storytelling, with the ability to craft compelling messages tailored to various digital platforms.
- Knowledge of the latest digital marketing trends, online consumer behavior, and digital technology developments.
