The Marketing Coordinator supports Middle East enterprise healthcare growth by executing digital campaigns and maintaining marketing operations hygiene. The role is office-based in Dubai, reports to Marketing Manager, and requires travelling to support the regional business. This role partners closely with Sales and other internal stakeholders within the context of the corporate and local marketing plans to deliver well-run campaigns and programs (e.g. LinkedIn paid and organic, email, nurture, Search Ads, SEO and AEO optimisation, supported by landing pages, webinars etc.). Uses marketing automation, supported by content creation and distribution (web, social media), with tracking (UTMs), and reporting cadence.
Specialization
Digital campaign execution and Marketing operations support: campaign production using templates and company standards, workflow coordination and calendar planning, basic automation with CRM checks in partnership with Sales Operations and CRM owners, with consistent performance reporting.
Responsibilities
- Execute digital campaign components for Middle East initiatives: landing pages, email sends, nurture steps, webinar, event promotion journeys, and LinkedIn and search Ads.
- Apply and maintain tracking standards (UTMs, naming conventions, campaign documentation) using established templates; flag gaps and recommend improvements to the Marketing Manager.
- Support marketing automation and CRM hygiene in partnership with Sales Operations and CRM owners: list builds, updates, basic Lead routing checks, Lead upload QA (where applicable), and ensuring campaign and program activity and responses are captured and reporting in a comprehensive and timely manner.
- Coordinate the execution workflow (brief → build → launch → post-mortem) by maintaining trackers, deadlines, and dependencies.
- Maintain the Middle East, India marketing calendar, tracker (for visibility and planning), ensuring timelines, owners, assets, and tracking details are up-to-date.
- Create and coordinate content and design assets for digital campaign activities —using in-house tools and, or briefing and coordinating third-party vendors for assets such as email blocks, social tiles, display banners, one-pagers, webinar promo kits, and simple infographics.
- Coordinate publishing and distribution of content (web, social, email programs), re-using corporate assets where possible and localizing when required.
- Produce monthly performance updates by compiling agreed metrics (campaign results, funnel indicators, content performance) and summarizing insights and next actions.
- Develop and execute quarterly organic content social plan for InterSystems Middle East web page and other relevant digital properties.
- Maintain relevant data in operational, planning, and reporting processes and applications (e.g. project management, marketing automation, customer relationship marketing systems).
- Assist with timely post marketing campaign, programs, and regular reporting and success analysis and report distribution.
Qualification and experience
- Minimum 2 years’ experience in digital marketing, campaign execution, marketing coordination; B2B marketing is preferred.
- Hands-on experience with email marketing, landing page workflows, and basic performance reporting.
- Experience in executing LinkedIn campaign manager and search engine Ads
- Working knowledge of marketing automation and CRM concepts (HubSpot is preferred); not expected to be a system administrator.
- Understanding of measurement basics (UTMs, funnel stages, lead source hygiene) and comfort working with data in spreadsheets/dashboards.
- Fluent English required; Arabic is a plus.
Personal Specification
- Highly structured, detail-oriented, and quality-focused.
- Comfortable with tools/systems and learning new platforms.
- Analytical mindset—turns results into simple insights and recommended actions.
- Strong collaborator who can coordinate dependencies and communicate clearly.
- Reliable executor with a bias for action and consistent follow-through.
Education and training
- Bachelor’s degree in marketing, Communications, Business, Analytics, or equivalent experience
About InterSystems
InterSystems, a creative data technology provider, delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries. Our data platforms solve interoperability, speed, and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978, InterSystems is committed to excellence through its 24×7 support for customers and partners around the world. Privately held and headquartered in Boston, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit InterSystems.com.
