Who we are: We are Honest - a company committed to building financial products that people truly love. Our products are designed to be fair, simple, and genuinely useful in everyday life. Our diverse team brings together people from different backgrounds who share the same goal: to create meaningful solutions that make finance better. After successfully launching our first product, we’re now in an exciting growth stage, learning fast, moving quickly, and building together as a team.
About the role: As Brand Lead, you will define and scale the Honest brand, shaping how we show up, what we stand for, and how we connect with customers across every touchpoint. This role goes beyond traditional brand marketing. You will be responsible for building strong brand fundamentals that drive long-term growth, while also ensuring our content, campaigns, and organic channels consistently deliver high-quality, high-performing output. You will lead a team across creative and organic channels, and work closely with Product, Growth, and Credit to ensure our brand strategy is deeply connected to customer insights, market dynamics, and business outcomes.
How you will make an impact: 1. Build a distinctive, insight-led brand ● Own and evolve Honest’s brand strategy, positioning, and core narratives ● Develop a deep understanding of Indonesian consumers, competitors, and the fintech landscape, becoming the team’s go-to expert on the market ● Establish strong insight loops (research, brand tracking, market intelligence) to continuously refine brand and product strategy ● Define and activate key moments where Honest should win (Category Entry Points), ensuring we are relevant in everyday financial decisions 2. Drive integrated campaigns and content that stand out
● Lead end-to-end development of integrated campaigns, ensuring brand, product, and growth priorities come together seamlessly ● Build and scale an always-on content engine across channels—including social and influencers—that delivers memorable, story-led creative ● Continuously evolve our creative strategy and distinctive brand assets to ensure consistency, recognition, and impact across all touchpoints ● Foster a culture where bold, high-quality, locally relevant creativity is the standard 3. Scale organic growth channels with commercial impact ● Own organic channel strategy across website, Play Store, social, influencers, and PR/publicity ● Ensure content and storytelling across channels are tightly aligned with campaign narratives and brand strategy ● Drive continuous testing and optimization to improve key metrics (traffic, conversion, engagement, CAC efficiency) ● Partner with Growth to ensure brand and organic efforts contribute meaningfully to overall business performance 4. Build and lead a high-performing team ● Lead and develop a team across creative and organic channel management ● Set clear direction, raise the bar on quality, and build strong execution discipline ● Balance in-house and external resources (agencies, creators, partners) to deliver at speed and scale ● Create a culture of ownership, creativity, and continuous improvement
What you need to have: ● 5-15 years of experience in brand, marketing, or growth roles, preferably in fintech, tech, or consumer businesses ● Proven track record of building brands and delivering high-impact campaigns and content ● Strong understanding of both brand building and organic growth ● Experience managing teams across creative, content, or channel functions ● Deep curiosity for consumers and strong ability to translate insights into strategy and execution
● Commercial mindset with the ability to connect brand efforts to business outcomes ● Ability to operate in a fast-paced, high-growth environment ● Excellent English communication skills.
What makes you stand out: ● Experience in fintech, payments, or consumer finance in Indonesia, client or agency side ● A clear understanding and exposure to all elements of the marketing mix, including digital, offline, CRM, telesales, and other emerging channels. ● Strong instincts for what resonates with local audiences and culture ● Experience working with influencers and building content ecosystems ● Familiarity with AI-driven creative or content production workflows ● Experience linking brand strategy closely with product development and roadmap
Our application process: Hiring is something we do with care. Because of that, having a transparent and thorough recruitment process is key. If you liked what you've read and are up for the challenge, here is what to expect after submitting your resume: ● The hiring team reviews your application ● You get invited to an initial call with the hiring team ● Onsite interviews with relevant team members ● Offer
Why you'll love it here: ● We’re all owners; everyone at Honest gets ESOP (Employee Stock Option Plan) ● Training course and book subsidies ● You’ll be working with the smartest people in the industry ● Top-of-the-line medical healthcare plan ● Monthly wellness allowance
● One of the best-funded start-ups in Southeast Asia with Silicon Valley investors ● We don’t believe in titles or hierarchy but value contribution & celebrate achievements as a team
Honest hiring: At Honest, we’re working hard to build the future of finance for Asia. To do so, we prioritize attracting the best talent worldwide to join us – regardless of their background and heritage. At Honest, we are committed to equal employment opportunities regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, or other class protected by applicable law. We are proud to be an equal opportunity workplace. If you want to be part of changing how people access finance in Asia, join us and help us build a global company where we’re all proud to belong.
