Company Description
The Mövenpick Hotel Cairo-Media City is located in the vibrant 6th of October City, offering easy access to Cairo's attractions and just a short distance from Cairo International Airport. The hotel is in close proximity to iconic landmarks like the Great Pyramids of Giza and Sphinx, Dream Park, and a 27-hole golf course. The hotel's unique location alongside Media Production City studios provides guests with a blend of fantasy and tradition, creating a memorable experience.
Job Description
Key Responsibilities:
Strategic Oversight of E-Commerce Channels:
- Develop and execute a comprehensive e-commerce strategy across all hotel properties, focusing on direct booking platforms and OTAs, together with the Group Director of Marketing & Communications
- Monitor and optimize each hotel's online presence, ensuring consistency and effectiveness across OTAs, direct booking platforms, and metasearch platforms.
- Collaborate with the Digital Marketing team to ensure e-commerce efforts align with overall marketing strategies.
Meta Search & OTA Platform Optimization for Growth:
- Manage relationships with OTA partners (e.g., Booking.com, Expedia, Trip.com), ensuring optimal placement and performance.
- Track and analyze performance metrics (CPC, CPM, ROAS) on metasearch platforms like Google Hotel Ads to maximize visibility and return on investment.
- Implement strategies to maximize both paid and free clicks on metasearch platforms, optimizing for revenue growth.
Data-Driven Conversion Rate Optimization (CRO):
- Analyze conversion funnels for hotel websites and OTAs, identifying drop-off points and opportunities for improvement.
- Conduct A/B and multivariate testing on booking engines, landing pages, and promotional offers to optimize conversion rates.
- Use Google Analytics and other data tools to track and optimize user behavior, content flow, and booking processes.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) (Data Analysis Support to Digital Marketing Team):
- Collaborate with the Digital Marketing team to provide data insights for on-site and off-site SEO strategies to improve organic search rankings for high-conversion keywords.
- Track and report the impact of SEO and SEM campaigns on direct bookings and overall revenue.
- Help the team with data-driven decisions on optimizing keyword bids, ad copy, and landing pages to minimize cost-per-acquisition (CPA).
Behavioral Analytics and UX Optimization:
- Lead the implementation of behavioral analytics tools on the hotel websites to track user behavior and identify friction points.
- Work with the Digital Marketing team to analyze insights from tools like Google Analytics 4 to improve UX, reduce bounce rates, and drive higher conversions.
Performance Marketing and Retargeting (In Collaboration with Digital Marketing):
- Collaborate with the Digital Marketing team to manage performance marketing campaigns (PPC, display advertising, retargeting) aimed at driving high-quality traffic to the hotel websites.
- Assist in developing and optimizing retargeting strategies, focusing on recovering abandoned bookings and increasing customer lifetime value (CLV).
Advanced Analytics and Reporting:
- Build and maintain custom dashboards in tools like Google Analytics 4, Tableau, and Power BI to track key performance metrics across all properties.
- Provide regular reports with actionable insights to senior management, detailing the performance of e-commerce channels, booking patterns, and user engagement.
- Perform cohort analysis and customer segmentation to tailor e-commerce strategies to high-value segments and optimize user journeys.
Develop and Optimize Gift Experiences Webpage:
- Lead the development of the Gift Experiences webpage, ensuring the purchasing process is seamless and aligned with user needs.
- Apply data insights and A/B testing to optimize conversion rates and identify upselling opportunities on the Gift Experiences platform.
Email Campaigns and CRM:
- Analyze email campaign performance to identify opportunities for improvement, ensuring high engagement and conversion rates.
Qualifications
Key Qualifications:
- Education:
- Bachelor’s degree in digital marketing, E-Commerce, data science, information technology, or a related field.
- Experience:
- 5-7 years of experience in e-commerce, digital analytics, product management & marketing, or digital marketing, with a strong focus on CRO, SEO, SEM, and UX optimization.
- Experience managing OTA and metasearch platforms to drive conversions and optimize performance.
- Proven ability to work with Google Analytics 4, Tableau, Power BI, or other advanced analytics tools for deep data analysis and reporting.
- Tech startup co-founder experience is highly valued, especially with experience in improving product performance through tight feedback loops, resulting in increased conversion rates.
- Strong experience collaborating with Digital Marketing teams to align e-commerce strategies with marketing goals.
- Skills:
- Advanced skills in conversion rate optimization (CRO), A/B testing, and data-driven decision-making.
- Strong analytical skills, with the ability to translate complex data into actionable insights.
- Excellent collaboration skills, working effectively with cross-functional teams including Digital Marketing and Revenue Management.
- Proficiency with Excel, Google Analytics, Tableau, and other data tools.
- Experience in developing and implementing e-commerce strategies for large-scale operations.
