Company Description
Torstar Corporation is a progressive media organization with a long, proud history in newspapers and a passion for capitalizing on the fluid world of digital and mobile media. Torstar’s vision for success is driven by a deep customer-centric obsession, continued journalistic excellence, advanced data-driven competency and a culture that is selfless, focused, agile, collaborative and results driven. The successful candidate will be a champion of those priorities while keeping the customer at the heart of all of the creative work that they will be doing.
Our Commitment To Diversity
We strive to be a leader in building and cultivating an employee community framed around fairness, support and opportunity. We believe that what makes us different, makes a difference. And as a team, the diversity of our backgrounds, interests and experiences is what enriches our work, and our workplaces. We welcome all, and we strive for an inclusive culture that allows individual growth and shared success.
Job Description
Key Responsibilities: The Program Manager is a strategic and dynamic role responsible for driving growth and overseeing the execution of sponsorships and select key accounts (including, but not limited to, government business). This role involves managing key relationships and ensuring the seamless delivery of sponsorships and complex initiatives. The ideal candidate combines strategic ability with operational excellence and thrives in a fast-paced environment.
Sponsorships and Key Initiatives
- Support on pre-sale scoping and budget creation for custom executions
- Drive the successful execution of high-profile sponsorships delivering exceptional value for clients and partners
- Lead cross-departmental teams to deliver sponsorship programs that align with client objectives and elevate their brand presence
- Demonstrate advanced understanding of all Torstar’s advertising products, internal systems, and partner teams to accurately respond to client requests, identify risks, and manage roadblocks.
- Ensure flawless execution by proactively managing timelines, budgets, and deliverables, and addressing challenges with agility and precision
- Lead P&L management of projects to maximize profitability and proactively identify scope creep for custom executions
- Serve as a trusted partner to sponsors, maintaining open communication and providing creative solutions to exceed expectations
- Leverage insights and feedback to continuously refine processes, ensuring the highest standards of quality and client satisfaction for every initiative
Key Accounts
- Lead the seamless delivery of key account programs by aligning internal teams to execute with precision and excellence.
- Foster collaboration across departments to ensure all aspects of the client experience exceed expectations, from planning to execution.
- Champion a proactive approach to identifying and resolving potential challenges, ensuring campaigns are delivered on time and to the highest standard.
- Drive client satisfaction by ensuring consistent, high-quality execution that enhances trust and increases the likelihood of repeat investments.
- Maintain and present executive dashboards, offering actionable insights into financial and operational performance to drive strategic decision-making.
Collaboration and Reporting
- Drive cross-departmental stakeholders to deliver accurate, insightful data and analysis that support ongoing revenue growth and client retention.
- Oversee the creation and delivery of initiative-specific and overarching dashboards by aligning resources and ensuring contributions meet the highest standards of quality.
- Ensure reporting moves beyond basic metrics, focusing on actionable insights that drive strategic decision-making and deepen client relationships.
- Facilitate collaboration across teams, ensuring alignment on key metrics and consistent delivery of high-value reporting for both clients and internal leadership.
- Serve as the primary advocate for data-driven insights, ensuring all reporting efforts are timely, relevant, and support business objectives.
- Stay informed on industry trends, competitive activity, and emerging opportunities in the government and sponsorship sectors.
Qualifications
- Experience:
- 5+ years in advertising sales, account management, or sponsorships, with a proven track record of success.
- Experience working with government accounts is a strong asset.
- Knowledge of live events and sponsorship delivery is preferred.
- Skills:
- Exceptional relationship-building and communication skills.
- Strong project management and organizational abilities, with keen attention to detail.
- Analytical mindset with the ability to interpret campaign performance metrics.
- Proficiency in Microsoft Office Suite.
- Personal Attributes:
- Strategic thinker with a results-oriented approach.
- Collaborative team player who excels in a fast-paced environment.
- Adaptable and resourceful, with a passion for delivering exceptional client experiences.
Additional Information
AODA
We are committed to providing an inclusive and barrier-free recruitment process ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with Accessibility for Ontarians with Disabilities Act and Ontario Human Rights Code we will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability during the recruitment process, please notify the hiring manager upon scheduling the interview of your requirements.
This posting is for an existing vacancy. Our Applicant Tracking System (ATS) uses AI for initial screening and assessment; however, all final selection decisions are made by our Hiring Managers.
