Brand & Communication Marketing Specialist (W/M)

WHO ARE WE?

SBM Life Science is the Home & Garden subsidiary of a French, independent and family-owned group of nearly 1000 employees present in Europe and North America, on the amateur and professional markets.

SBM Life Science responds to everyone's need to reconnect with nature by putting the vegetal at the heart of our lives. Our solutions accompany the consumer throughout the seasons to care for, cultivate, maintain and beautify their garden and protect their living space.

Our range of products includes plant protection, care and nutrition, but also seeds and potting soils, as well as pest and mosquito control products, to meet consumers' needs.

We master the entire value chain, develop and deliver solutions that reconcile nature and science, performance and responsibility, and in so doing, help each of us to be an agent of change.

Thus, SBM continuously engages its employees, partners and customers to develop a meaningful approach to Corporate Social Responsibility. These CSR commitments are based on 4 pillars: Social, Societal, Environmental and Offer.

SBM is a company among the leaders in its market, agile and with a strong entrepreneurial spirit; the values that drive us and that are carried by our teams are passion, authenticity, responsibility and boldness!

Find more information on our website: https://sbm-company.com/ www.seezon.it and our LinkedIn page.

YOUR MISSION
Support the SBM Life Science Italian and Spanish Marketing Team in developing the brand communication and all consumer-oriented activities to ensure the products can perform at its best, giving all support needed to local team to implement promotional activities to be carried out.

MAIN ACCOUNTABILITIES

Brand Communication & Promotion development

Coordinate in cooperation with the Marketing Manager all brands and products communication according to the local and global marketing strategies to maximize sell-out, specifically by :

• Developing all material linked to promotional activities, external communication or brand activation (online, press, in store), also in relationship with creative agencies

• Operational follow-up on brands communication means: brands website, promotional packagings, social-media campaign, sales folders, advertisements…)

• Verifying completeness and checking all product visuals

Digital Communication Regular follow up

Ensure up to date, interactive, efficient communication tools to consumers and customers, by:

• Updating company website and Social Media accounts according to Global Marketing guidelines & local strategy

• Following up bloggers/influence activity based on the planning provided by the Marketing Department

• Gathering contents from internal stakeholders and HQ for both online and offline digital tools and eventually adapt with external agencies

Trade Marketing assistance

Assist the Marketing Team on developing promotional actions and in store campaigns, by:

• Supporting on all POS activities development (promotions, sales argu, events, secondary placement, display creation etc.), from creation to printing and sales force implementation

• Preparing client presentations and communication kits to support sales

• Following up on POS material implementation and correct usage on field

Sales Team support

Ensures implementation of the brand plans by the Sales force, by communicating brand plans and preparing customer arguments to them. Assist the KAM, Sales Manager and Sales Force in their day-to-day business, by:

• Organizing customers’ training supporting Sales team

• Preparing presentations of our products and communication plans to support Sales team, according to the information provided by the Marketing Department

• Monitoring products presence and quality in the point of sales

WE NEED FROM YOU

• Previous experience in Marketing (1-2 years is ideal) and passionate about Marketing

• Excellent interpersonal communication skills and ability to communicate effectively with team members, sales team, suppliers, and various other collaborators

• Proactive approach, flexibility and ability to work under pressure

• Open-minded, diligent and autonomous

• Affinity with Gardening is a plus

EDUCATION

Bachelor degree required, Marketing Master degree or MBA from Business School, College or engineering School

LANGUAGES & TECHNICAL SKILLS

Fluency in English and Italian. Spanish and/or French are an asset
Good skills in MS-Office applications (PowerPoint, Word)
Passion for social media and new technologies

WE OFFER

Full time fix-term contract with the option of prolonging
Smart working: 3 days from the office and 2 from home, after succesful completion of on-boarding
Health insurance & private pension
Cafeteria tickets