Description
Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.
We’re looking for a creative, data-driven, and execution-focused Growth Marketing Manager to lead user acquisition and lifecycle growth in Greece, one of our most important markets. In this role, you will own growth strategy and execution across channels for our B2C portfolio (including our new Dating product), blending creative marketing, digital performance, and growth hacking. You’ll work closely with central Product, CRM, and Creative teams to design, execute and scale initiatives that deliver impact.
Responsibilities
- Build and execute a growth plan for Greece, focused on user acquisition and engagement, independent from product development
- Own creative marketing campaigns, working with local influencers, creators, and agencies to create successful campaigns at scale
- Launch and optimize growth experiments, testing new channels, tactics, and positioning to determine the ideal channel mix for every audience
- Collaborate with CRM, Product, Analytics and Performance teams to improve lifecycle and retention campaigns with data-driven insights
- Support and ideate on PR-worthy campaigns, stunts, or viral ideas to grow top-of-funnel
- Lead local partnerships, UGC activations, events, or digital stunts to drive traction by hitting critical KPI goals
- Analyze campaign and channel performance, build reports, and recommend optimizations based on data
Requirements
- 5–6 years in B2C app marketing or growth (e.g. dating, social, gaming, entertainment)
- Proven experience in Greece (market understanding, cultural nuance, local trends); multi-market experience in CEE is a plus
- A track record of working with partners and agencies for creative campaigns that moved the needle
- Experience managing agencies, creators, and performance channels (Meta, TikTok, etc.)
- Fluent Greek and excellent English
Advantages
- Background in a startup, scale-up, or mobile-first business
- Experience with CRM, paid UA, influencer/creator campaigns
- Past work with viral or unconventional growth tactics
Skills
None
