Antenna Group is a leading international content, media and entertainment organization, owning and operating a diverse portfolio of global media assets across a variety of platforms: Television, Pay TV, OTT, Radio, Cinema Exhibition, Digital, Music, Publishing and Education, throughout Europe, North America and Australia. Antenna Group is currently seeking, to cover the following position:
Subscription Growth Manager
About the Role
We are looking for an experienced Subscription Growth Manager to lead subscriber acquisition, engagement, and retention for OTT streaming platform, driving data-led growth across the full subscription lifecycle.
Job Description
- Own the end-to-end subscriber lifecycle, from acquisition to retention and reactivation
- Develop and execute growth strategies to increase paid subscriptions and maximize customer lifetime value (CLV)
- Lead conversion optimization and experimentation initiatives across key user journeys, including A/B testing across onboarding, paywalls, pricing, and content promotion
- Drive retention and churn reduction strategies, leveraging lifecycle marketing, product features, and engagement mechanics
- Analyze user behavior, cohorts, and funnel performance to identify growth opportunities and inform decision-making
- Collaborate closely with Product, Marketing, Data, and Content teams to deliver integrated growth initiatives
- Optimize subscription models, pricing, and promotional offers (e.g. trials, bundles, upsells)
- Monitor and report on key commercial KPIs (conversion, churn, ARPU, CLV, etc.)
- Leverage CRM and lifecycle marketing (email, push, in-app) to drive engagement and monetization
- Stay up to date with SVOD, digital subscription, and streaming trends to inform strategy and innovation
Requirements
- 5–10 years of experience in Growth, Digital Marketing, Product, or Commercial roles within subscription-based digital businesses, ideally SVOD/OTT platforms (e.g. streaming services or similar subscription models)
- Proven experience in subscription lifecycle management, including acquisition, retention, churn reduction, and customer lifetime value optimization
- Strong understanding of growth levers in digital subscription businesses, including pricing strategy, promotional offers, and conversion optimization
- Hands-on experience with CRM and lifecycle marketing, including segmentation, automation, and performance-driven communication strategies (email, push, in-app)
- Strong analytical skills with ability to work with data and performance KPIs
- Experience working cross-functionally with Product, Marketing, and Data teams in fast-paced digital environments
- Strong commercial mindset with ability to translate insights into actionable growth initiatives
- Strong organizational skills and ability to prioritize and manage multiple initiatives
- Excellent communication skills
- Fluent in Greek & English, both written and spoken
- High ethical standards fitting with the values of Antenna Group
Benefits
- Competitive Salary Package
- Health & Life Insurance Plan- Comprehensive coverage for your well-being
- Friendly & Collaborative Workplace -Join a team that values teamwork, creativity, and strategic thinking
After the screening of the CVs, we will contact the candidates who meet the profile’s requirements to arrange an interview.
The selected candidates will be invited to attend an initial interview and be informed about further steps. Please note that obtaining references might be part of the selection process.
All applications are considered as strictly confidential.
