MidFull TimeEN
6 Month Fixed Term Contract, Stockholm HQ
YOUR MISSION AT VOI
As our new CRM Automation Specialist, you will play a key role in strengthening Voi’s lifecycle marketing and driving long-term customer engagement, conversion, and retention. You will identify opportunities across the customer journey, then turn them into automated CRM programmes that scale with Braze as your main playground. Reporting to the CRM Manager, you will work closely with Data, Marketing, and Product teams to ensure that lifecycle initiatives are data-driven, well-structured, and aligned with Voi’s broader growth objectives. This is a 6-month fixed-term position based in our Stockholm HQ.
In this role, you will:
Analyse lifecycle performance using SQL and CRM data to uncover opportunities across onboarding, engagement, upsell, and retention.
Investigate user behaviour and campaign performance to identify automation gaps and new lifecycle journeys.
Translate insights into actionable CRM journeys, segmentation strategies, and targeting logic.
Build and optimise automated lifecycle journeys in Braze using Canvas, segmentation, and Liquid logic.
Develop scalable campaign structures and reusable templates that reduce manual work.
Design and run A/B tests across channels, and turn results into concrete optimisation actions.
Continuously improve targeting, timing, and messaging based on data and experimentation.
Collaborate with Marketing, Data, and Product to support multi-channel campaigns (email, push, in-app) and ensure alignment with growth initiatives.
Maintain strong QA standards to secure accurate segmentation, triggers, and personalisation, and avoid overlaps or conflicting journeys.
WHAT YOU NEED TO EMBARK
You are an analytical, hands-on CRM marketer who enjoys working close to data and automation. You are comfortable taking ownership of lifecycle journeys end to end - from opportunity identification to configuration, testing, and optimisation, and you thrive in cross-functional collaboration with both technical and non-technical stakeholders.
You have:
3+ years of experience in CRM, lifecycle marketing, or marketing automation.
Hands-on experience building lifecycle journeys in Braze or a similar CRM platform.
Working knowledge of SQL and the ability to independently analyse lifecycle data and campaign performance.
Experience designing, running, and evaluating A/B tests, including understanding of experimentation methodology, statistical significance, and sample size needs.
Strong understanding of lifecycle marketing strategies (onboarding, engagement, upsell, retention).
Experience building automated CRM journeys and scalable campaign structures.
Confidence working with CRM data structures: user attributes, events, triggers, and segmentation logic.
Key strengths in analytical thinking, problem solving, organisation & prioritisation, communication & collaboration, and a structured experimentation mindset.
Don’t meet every requirement? If you are excited about this role and our mission, and have relevant, transferable skills, we encourage you to apply – even if you don’t check every box.
WHY VOI?
Working at Voi is more than just a job; our People Promise includes a personal voyage where you will grow as a professional and be part of a team and culture that builds something meaningful for society. In addition to this you’ll have the opportunity to:
Join Europe’s #1 micromobility operator and one of the fastest growing scale-ups.
Get “skin in the game” through our employee options programme.
Enjoy unlimited free Voi rides and a dog-friendly office.
Work together with inspiring, motivated and fun colleagues towards a common goal.
Join the micromobility revolution and be a part of creating sustainable cities made for living, free from noise and pollution.
