CRM Marketing Automation Specialist

Do you want to shape how data-driven customer communication is built at scale – across a customer base of 5 million members, five markets and two strong fashion brands, Kappahl and Newbie?

Kappahl Group is now looking for a CRM Marketing Automation Specialist for a one-year maternity cover. You will take ownership of our automated customer journeys and drive measurable impact from day one.

As part of a highly collaborative CRM team, you will act as a key partner and coach within the team by contributing to planning, prioritization and continuous improvement.

We offer you
As CRM Marketing Automation Specialist, you build, optimize and scale automated customer journeys – where data, timing and creative communication come together to drive engagement, conversion and long-term customer value.

You will work in a cross-functional CRM setup with close collaboration across Online, Media and Marketing teams, as well as commercial stakeholders and our market representatives.

Ownership of automation is distributed across the team of content creators, while you are responsible for the overall automation strategy, the most complex flows (incl. content), and for supporting and coaching the team.

You will work hands-on with segmentation, trigger-based communication and continuous optimization on our CRM platform, ensuring that the right customer gets the right message at the right time.

Your responsibilities

• Own and drive CRM automation with a clear focus on commercial impact.
• Review and evolve the CRM automation landscape and roadmap based on current performance and opportunities – driving a structured, data-driven and systematic approach to maximize incremental impact over time.
• Define, build, create content, implement, quality assure and continuously optimize automation flows, customer segments and trigger logic in Voyado.
• Work with a test-and-learn approach using test and control setups to measure true business impact and optimize for incremental revenue and conversion
• Monitor and follow up on automation performance on a detailed and holistic level, identifying improvement areas and driving optimization.
• Coordinate CRM automation across the team, ensuring alignment and consistency.
• Coach and support content creators in building, optimizing and evolving their automation flows – strengthening both quality and commercial impact.
• Drive best practices, competence development, structure and ways of working within CRM automation, ensuring consistency and scalability across the team.
• Act as a key partner across teams and functions, ensuring CRM automation supports campaigns, commercial priorities and a seamless customer experience.

We believe that you are a curious and proactive hands-on CRM specialist with a strong technical understanding of marketing automation and customer journeys. With a strong sense for communication and customer experience, you know how to turn your data-driven insights into creative and personalized messaging that truly appeals to the customer.

You thrive in a collaborative environment where knowledge is shared, and you are motivated by enabling others through structure, guidance and clear ways of working.

You also bring:

• A commercial mindset with a strong understanding of how CRM drives business growth
• Strong communication skills and a collaborative mindset
• 5+ years of hands-on experience within CRM, marketing automation or customer lifecycle (loyalty program) marketing
• Hands-on experience building and running automated CRM journeys in CRM platforms (Voyado is a strong plus)
• Strong ability to analyze journey performance and customer data, and turn insights into clear optimization opportunities that drive incremental value
• Experience with tools such as Excel, Google Analytics, Power BI and CMS
• Ability to work independently and proactively drive initiatives forward
• Confidence presenting recommendations, insights, and learnings within a large, cross functional organization.
• Ability to support with copywriting in CRM, crafting inspiring and conversion-driving messages.

Are you interested?

The position is a one-year maternity cover with placement at our head office in Mölndal.

Kappahl Group celebrate diversity and strive to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.

You apply easily by answering a few questions and attaching your CV (please refrain from sending us your personal letter). We apply continuous selection.

You recognize yourself in our values – Inclusive, Courageous and Joyful!