Role: Marketing Manager (Broadwick Spaces & Services)
Reports into: Senior Marketing Manager
Location: Canary Wharf, London
Contract Type: Full Time, Permanent (42.5 hours per week)
Who Broadwick are:
Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.
Broadwick believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Their history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on their growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Landing Forty Two, Exhibition London, Control Room A and Magazine London.
Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.
Who Broadwick Spaces are:
Broadwick Spaces is the division responsible for the ownership, management and operation of a growing portfolio of hybrid venues designed for both cultural and commercial use. These spaces host a broad spectrum of activity, from music shows and fashion events to brand activations, filming, exhibitions and large-scale corporate gatherings.
Spaces & Stories sits within the division as a specialist agency, focused on venue sales, client relationships and curating standout events across the portfolio.
Who Broadwick Services are:
Broadwick Services is a diverse collective of businesses, each comprising specialist teams that excel in their respective fields. With a rich history rooted in supporting some of the events industry’s most iconic brands and prestigious events, Broadwick Services has established itself as a leader in delivering top-tier production services, world-class entertainment, talent management, and staffing solutions, along with expertly crafted set fabrication and temporary structures.
Our team:
We are made up of people who are passionate and dedicated to creating incredible spaces for people to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward to our next new venue or project.
What we’re looking for:
The Marketing Manager will lead the marketing planning and campaign delivery for a portfolio of Broadwick venues and services. Working closely with the Senior Marketing Manager, this role translates central brand and digital strategies into venue-level campaigns that drive enquiries, support sales conversion and build audience engagement across both B2B and B2C markets.
This is a role that demands strong organisational discipline and the ability to manage multiple venues simultaneously, each with its own commercial priorities, stakeholder relationships and its own distinct brand identity. The ability to adapt communication and marketing activity to suit individual venue and service personalities, while maintaining Broadwick brand standards, is central to success in this role.
What you’ll be accountable and responsible for:
Campaign Planning & Execution
- Develop and deliver integrated marketing campaigns for allocated venues and services, aligned with central editorial themes, brand messaging and commercial priorities.
- Plan and execute campaigns across B2B venue hire and B2C event promotion, ensuring each is tailored to the audience and objectives of the individual venue.
- Roll out centrally produced content toolkits and campaign assets across allocated venues, localising messaging where appropriate without compromising brand consistency.
- Support venue teams with B2B pipeline marketing and client-facing materials, working closely with the Sales team to ensure marketing activity directly supports enquiry generation and conversion.
- Coordinate event-type campaign execution across allocated venues.
Stakeholder Management and Brand
- Build and maintain strong working relationships with venue teams, event promoters and community partners across all allocated venues.
- Act as the primary marketing point of contact for venue stakeholders, understanding their commercial priorities and translating these into effective marketing activity.
- Adapt marketing communication and campaign approach to suit venues with their own established brand identities, ensuring Broadwick standards are maintained while respecting and amplifying each venue’s distinct personality.
- Champion brand discipline across all venue-level outputs, escalating brand consistency issues to relevant Marketing team colleagues where required.
- Manage on-site activations, local partnerships and PR amplification activity, identifying opportunities to extend reach and build venue profile within relevant communities and industries.
Social Media, Newsletters and Community Engagement
- Execute venue-level social media activity across all allocated venues in line with the organic social strategy and content direction set by the Brand Content Marketing Manager, with responsibility for scheduling, publishing and community management.
- Maintain a consistent and on-brand social media presence for each venue, adapting tone and content to reflect individual venue identities within Broadwick brand guidelines.
- Distribute venue newsletters using brand content, managing scheduling, audience segmentation in HubSpot and deployment across allocated venues.
- Respond to audience enquiries and customer questions across digital channels, including B2C responses for music events, within agreed response time standards.
- Feed venue stories, content opportunities and community insights back to the Brand Content Marketing Manager to inform the central content programme.
Venue Launches and Services Marketing
- Coordinate venue launch support, working with the Senior Marketing Manager to plan and execute marketing activity for new venue openings and rebrands.
- Support the marketing of new and existing services, ensuring services are clearly communicated to relevant audiences across appropriate channels.
- Contribute to case study sourcing and briefing for allocated venues, identifying and capturing a minimum of three case study opportunities per venue annually and submitting these to the Brand Content Marketing Manager.
- Manage and update venue marketplace listings and event booking platform profiles for allocated venues, ensuring imagery and copy are optimised.
Performance and Reporting
- Monitor marketing performance and campaign ROI across all allocated venues, tracking enquiry volume, engagement metrics and campaign results.
- Manage marketing budgets across allocated venues, allocating spend effectively across campaigns, tracking expenditure and reporting return on investment to key stakeholders.
- Report performance and ROI to key stakeholders on a regular basis, demonstrating the commercial contribution of venue-level marketing activity.
- Use performance data to identify opportunities to improve campaign effectiveness, audience targeting and channel mix across allocated venues.
- Surface insights, stories and intelligence from venue level back to the central marketing team to inform wider strategy and content development.
You’ll need to have:
- Experience in a marketing role managing multiple accounts, clients or venues simultaneously, with a demonstrable ability to prioritise and deliver across a complex workload.
- Proven experience planning and executing integrated, multi-channel marketing campaigns across both B2B and B2C audiences.
- Strong stakeholder management skills, with the ability to build effective working relationships with venue teams, commercial partners and promoters.
- Ability to adapt brand communication and marketing activity to suit venues with distinct identities, while maintaining overarching brand standards.
- Experience managing social media channels, including content creation, community engagement and digital customer communications.
- Commercially aware, with an understanding of how marketing activity contributes to lead generation, enquiry volume and revenue outcomes.
- Experience managing marketing budgets across multiple campaigns or venues, with the ability to allocate spend effectively, track expenditure and demonstrate return on investment.
- Highly organised with strong project management skills and the ability to manage competing deadlines across multiple venues and campaigns.
Nice to haves:
- Agency-side background, with experience managing multiple client accounts or brand portfolios simultaneously.
- Experience working with independently branded venues or hospitality venues within a larger group structure.
- Familiarity with venue hire, event sales or experiential marketing within a commercial venue environment.
- Understanding of PR and media relations at a venue or local level.
- Genuine interest in live events, cultural venues or the wider music and experiential industry.
What we offer:
- Discretionary bonus scheme of base salary.
- Paid overtime.
- 27 days paid holiday (plus bank holidays).
- Social events and free tickets to our live events.
- Other discounts including 50% off drinks and 20% off food at Corner Corner.
- Competitive pension plan.
- Employee Assistance Programme (EAP).
- Other schemes including Season Ticket Loan, Cycle to Work, Optical Care and Referral Scheme.
- Training and professional development opportunities.
- An inclusive, collaborative and creative working environment.
At Broadwick, we are dedicated to cultivating a diverse and inclusive environment that empowers all individuals to reach their full potential. We strongly encourage applicants from all cultures and backgrounds to apply, as we believe in the strength of a diverse and vibrant team.
