The Casino Host – Reactivation Specialist is responsible for re-engaging, reactivating, and rebuilding relationships with inactive or lapsed players across Caesars Entertainment’s eight Las Vegas properties. This role is exclusively focused on executing a structured, high-touch outbound contact strategy using Salesforce to drive incremental visitation, gaming revenue, and overall market share.
The ideal candidate is results-driven, disciplined, and comfortable managing a large portfolio of customers with a focus on personalized outreach, service recovery, and targeted offer deployment.
Customer Reactivation & Relationship Building
- Proactively contact inactive and low-engagement customers to reactivate visitation and rebuild long-term loyalty.
- Execute a consistent, strategic outreach cadence through Salesforce, utilizing phone, email, text, and other approved channels.
- Personalize communication based on customer play history, property preferences, and behavioral insights.
- Identify opportunities to reintroduce guests to Caesars Entertainment’s Las Vegas offerings, including gaming, hotel, entertainment, dining, and events.
Salesforce Management & Contact Strategy Execution
- Utilize Salesforce as the primary platform for all contact activity, documentation, and follow-up scheduling.
- Maintain accurate and complete customer records, ensuring all interactions and outcomes are logged in real time.
- Manage assigned contact lists and daily activity targets, following established KPIs and outreach guidelines.
- Build call campaigns, track pipeline progress, and measure reactivation success through Salesforce analytics.
Market & Property Promotion
- Act as a brand ambassador for Caesars Entertainment’s eight Las Vegas properties, with deep knowledge of property amenities, promotions, program changes, entertainment offerings, and events.
- Communicate compelling value propositions to drive market visitation and cross-property trial.
- Leverage property-wide promotions, casino events, and targeted offers to incentivize return play.
Collaboration & Cross‑Functional Support
- Work closely with Player Development, Casino Marketing, and Analytics teams to identify segments and customers with high reactivation potential.
- Provide feedback on customer trends, offer attractiveness, and barriers to reactivation.
- Coordinate with hosts and marketing partners to ensure a seamless guest experience upon return visitation.
- 3–5 years of experience in casino marketing, player development, sales, hospitality, or customer engagement preferred.
- Strong communication, persuasion, and relationship‑building skills.
- Highly organized with the ability to manage large customer portfolios and daily outreach quotas.
- Salesforce experience strongly preferred; CRM proficiency required.
- Results‑driven mindset with the ability to meet and exceed performance metrics.
- Knowledge of gaming industry operations and loyalty programs (e.g., Caesars Rewards) is a plus.
- Must be at least 21 years of age and eligible to obtain a Gaming Sheriff’s Card.
- Must comply with company’s appearance standards.
KEY COMPETENCIES
- Customer-Centric Approach: Ability to connect with guests and rebuild trust.
- Sales & Outreach Skillset: Confident in outbound calling and reactivation tactics.
- Technical Proficiency: Comfortable using Salesforce for workflow management.
- Market Awareness: Strong understanding of Las Vegas gaming and hospitality offerings.
- Self-Motivated: Able to work independently with discipline and consistency.
ADDITIONAL QUALIFICATIONS
- Must be able to move in and around the Casino/Hotel areas and other special event promotion locations the entire shift.
- Must have manual dexterity to be able to operate the following equipment: computer, telephone, photocopy machine, fax machine, ten key, printer and video poker/slot machines.
- Must be able to tolerate areas containing secondhand smoke.
- Must be able to stand and walk for long periods.
- Must be able to bend, stoop, crouch, kneel, twist, balance, and work at a desk.
- Must be able to lift and carry up to 25 pounds.
- Respond to visual and aural cues.
- May work outdoors.
Help us roll out the red carpet at Caesars Palace! This world renowned resort indulges our guests with 25 unique restaurants and cafes, over 3,000 rooms, 4.5 acres of pools and gardens and a 50,000 square foot spa. If you have a passion for delivering personalized service in an exclusive setting, Caesars Palace is the place for you to start your career.
