About Nettwerk Music Group
Founded in 1984, Nettwerk Music Group is a global independent record label with a deep history of purpose-led innovation. We partner with an eclectic roster of artists to build meaningful, engaged fan bases and sustainable careers.
Headquartered in Vancouver, with a hybrid workforce across the globe –and hubs in Los Angeles, London, Hamburg, Sydney, New York, Nashville, Amsterdam, Toronto, and beyond– we benefit from a unified global team with diverse and rich, cross-market experience.
Role Responsibilities
The Manager, Regional & Artist Growth Marketing is responsible for driving the strategic development, execution, and management of innovative global marketing campaigns for a roster of artists. This role focuses on building long-term marketing strategies to grow fan engagement, expand audiences, and achieve successful product releases. The Manager will work collaboratively with A&R, Artist Management, Publicity, Advertising and other key teams to align creative and commercial goals. As a key contributor to global campaigns, the Manager will oversee all marketing touchpoints—digital, social, and traditional—ensuring alignment with overarching objectives. This role demands a strong background in digital marketing, analytics, and audience engagement, with the ability to manage campaigns across time zones and markets effectively.
What you'll do
LATAM Artist Campaign Development and Execution
- Design and execute comprehensive global marketing campaigns that integrate digital, social media, influencer marketing, and traditional strategies tailored to each artist and release.
- Develop audience-led social media strategies to foster fanbase growth and engagement, leveraging insights, trends, and best practices.
- Execute tone of voice, content, and branding for each artist, ensuring campaigns reflect the artist's vision and creative direction.
- Collaborate with leads in international territories to localise and optimise marketing strategies for key markets.
- Act as the central communication hub between artists, managers, and internal teams to ensure seamless execution of marketing plans.
Artist Growth Marketing:
- Lead strategies to expand artist fanbases and strengthen audience connections through targeted digital advertising, content creation, and social media marketing.
- Utilize advanced audience insights and performance data to adapt campaigns, identify growth opportunities, and maximize engagement.
- Foster partnerships with external influencers, brands, and platforms to amplify artist reach and create meaningful fan interactions.
- Stay on top of emerging platforms and trends, integrating them into campaigns to maintain a competitive edge.
Inbound LATAM international Project Support:
Coordinate Local Market Activities
- In collaboration with MD-LATAM, regularly assess international projects for campaign support requirements/opportunities within the region.
- Oversee local marketing efforts such as press, content creation, and partnerships with regional service companies
- Coordinate assets and provide regional service companies with the necessary content, resources and information they require to properly market and promote selected artists
- Ensure our global plans translate well into local contexts, with cultural and language nuances considered.
- Support tour promotion and in-market artist appearances to strengthen visibility and fan engagement.
Strengthen Industry and Partner Relationships
- Represent Nettwerk locally — be the “face” of the label for partners in Mexico, Brazil, and other LATAM markets.
- Identify opportunities for collaborations, brand partnerships, or local marketing initiatives that align with Nettwerk’s artists and values.
Act as the Regional Expert
- Stay on top of local trends in music, culture, and digital marketing.
- Advise global teams on how to best approach the LATAM audience.
- Provide clear market insights and data to help shape business decisions and campaign priorities.
Data Analysis and Reporting:
- Monitor campaign performance and audience engagement metrics, delivering actionable insights to stakeholders.
- Generate regular reports or review partner reports on campaign milestones, audience growth, and ROI, keeping management and artist teams informed on progress and outcomes.
Role Requirements
- 2-3 years of music marketing experience, with a strong emphasis on digital and social media marketing.
- Bachelor’s degree preferred.
- Passion for music, pop culture, and emerging marketing trends.
- Proven ability to develop innovative, audience-driven marketing strategies that yield measurable results.
- Extensive experience with social media platforms, streaming services, and audience analytics tools.
- Strong project management and organizational skills, with the ability to manage complex, cross-time-zone campaigns.
- Proficiency in creative and video editing software
- Excellent interpersonal and communication skills, fostering collaboration in a team-oriented environment.
- Sense of urgency and responsiveness in managing tasks and challenges.
Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
