Conversion Rate Optimization (CRO) Manager

Description

The Role

As a CRO Specialist, you’ll dig deep into mobile and web performance, identify drop-offs, and design experiments to maximize conversion and retention.

You’ll work cross-functionally with performance marketers, product owners, and designers to optimize user journeys - from first click to first deposit and beyond.

Responsibilities

• Use Google Analytics 4 (GA4) at a high level to analyze visitor behavior, conversion funnels, drop-off points, and engagement across devices.
• Leverage Crazy Egg, Smartlook, and other behavioral tracking tools (heatmaps, scroll maps, session recordings) to find friction.
• Build and execute A/B tests, multivariate experiments, and UX hypotheses that drive measurable growth.
• Identify and resolve issues related to landing pages, signup flows, KYC forms, or deposit journeys.
• Collaborate with paid media, CRM, and content teams to ensure seamless CRO across the funnel.
• Own the CRO reporting cadence - share learnings, wins, and next experiments weekly/monthly.
• Proactively monitor KPIs like conversion rate, bounce rate, time to deposit, and lead quality.
• Support the design/dev team in implementing winning test variants and UX updates.

What We're Looking For

• 3+ years experience in CRO, UX optimization, or funnel testing - ideally in online gambling, eCommerce, gaming, or financial tech.
• Master-level knowledge of GA4 - including advanced segments, funnel visualizations, and event tracking.
• Daily hands-on experience with Crazy Egg, Smartlook, or similar tools.
• Working knowledge of testing platforms like VWO, Optimizely, or Google Optimize (or similar).
• Strong analytical mindset + understanding of digital behavior psychology.
• Bonus: Experience optimizing flows in regulated markets (iGaming, betting, financial services).
• Self-driven, organized, and obsessed with data-backed decision-making.

Our Perks

● Development - An entrepreneurial environment where you learn more every day (we more than welcome and support people with their own projects). A budget for your professional development and ongoing learning

● Competitive salary

● Market-leading remuneration - Premium private health insurance; Food vouchers in the amount of 200 BGN per month;

● Perks - Transportation Allowance; Multisport cards; 1 additional day off for your Birthday

● An international team

● Team - Team Building Activities, Charity events and initiatives and many other company events

● On boarding - Internal training following the leading global and company standards

● Great office location

● A brilliant opportunity to grow your career & work with a fun, fast-paced & growing company, prepared to let you shine

In return for your expertise and commitment, we will provide a fast-paced stimulating international environment, which will stretch your abilities and channel your talents. We also offer competitive salary and benefits combined with outstanding career development opportunities.

Interested?

Then make sure to send us your CV and cover letter in English today.

Requirements