AVP, Head of Marketing Technology, Asia

The Associate Vice President, Head of Marketing Technology, Asia is a global marketing leadership role and a key strategic partner to the Asia segment businesses. Operating within Global Digital Marketing, this role is accountable for driving measurable customer and business outcomes across the Asia segment through the effective activation and adoption of Manulife’s enterprise marketing technology and measurement capabilities.

This leader partners closely with Asia regional executives, CMOs, and senior leaders across Insurance and Wealth & Asset Management, bringing a deep understanding of MarTech capabilities and how to apply them through a meaningful, scalable personalization strategy. The role requires strong commercial acumen and the ability to translate diverse regional business objectives into customer‑centric B2B and B2C journeys that drive acquisition, engagement, and retention.

Success in this role depends on a deep appreciation of the nuances across Asian markets, including regulatory environments, customer behaviors, distribution models, and market maturity. The AVP must balance regional flexibility with global platforms, standards, and governance - ensuring solutions are locally relevant while globally scalable.

In addition to being a trusted senior advisor to the business, this role requires a seasoned people leader with a strong track record of building, inspiring, and retaining high‑performing, highly engaged teams. The role leads multidisciplinary marketing technology and personalization teams, fostering a culture of accountability, innovation, and continuous improvement while delivering enterprise‑grade MarTech and measurement capabilities.

This is a highly visible, matrixed role that blends strategic influence, technical depth, and people leadership, with a mandate to unlock the full value of marketing technology and personalization to support growth across Asia.

Position Responsibilities:

Strategic Partner with Asia Segment Businesses

• Act as a key strategic partner to Asia segment leaders and CMOs, representing Global Digital Marketing and shaping how MarTech, data, and personalization enable business growth.
• Build and sustain trusted senior‑level relationships with leaders across Insurance and Wealth & Asset Management, supporting both B2B and B2C business models.
• Translate Asia segment strategies into clear, actionable MarTech and personalization priorities, grounded in business outcomes.
• Advise senior business leaders on how enterprise MarTech and data capabilities can be applied to address real commercial challenges across B2B and B2C models.

• Demonstrate a deep understanding of market‑level nuances across Asia, including customer behavior, regulatory environments, channel mix, and digital maturity.
• Balance global enterprise standards with regional needs, ensuring solutions are locally relevant and globally scalable.
• Represent Asia priorities in global governance, intake, and roadmap discussions, influencing outcomes across a highly matrixed organization.

Activation & Value Realization Roadmap

• Define and own an Asia activation roadmap that maximizes business value from enterprise MarTech and measurement platforms.
• Partner with global marketing, technology, and data teams to ensure Asia market needs are reflected in enterprise capabilities without duplicating ownership.
• Drive consistent adoption of modern marketing practices across Asia markets, focusing on scalable value over bespoke solutions.
• Establish and track outcome‑based KPIs tied to growth, experience, and return on marketing investment.
• Communicate progress, insights, and risks clearly to regional and global leadership.

Asia Common Capabilities Product Owner

In addition to marketing technology and measurement responsibilities, this role carries a strategic Product Owner remit as the Asia Common Capability Owner. The role is accountable for shaping the direction, prioritisation and outcomes of shared platforms and services across the region. This includes marketing technology and broader common capabilities such as enterprise asset management, content management systems, site search, chatbots and AI enabled tools, providing a cross market and forward-looking view of common capabilities and roadmaps.

The role ensures alignment between market roadmaps and Asia strategic priorities, balancing global platforms, regional reuse and market specific needs. Product lifecycle ownership will vary by capability, market maturity and engagement model, with a clear focus on consistent outcomes and value realisation. The role works through a federated network of market Product Owners, represents Asia requirements in global forums, and owns business casing, while funding and budget models may vary by capability or market.

This scope represents approximately 30 percent of the role and has dual accountability also reporting into the Asia Head of Customer Platforms, operating as an integral member of the Asia Customer Platforms Leadership Team to ensure Asia led decision making.

MarTech Enablement & Operational Excellence

• Enable Asia markets to move from traditional campaign execution to data‑driven, automated, and AI‑enabled marketing practices using approved enterprise platforms.
• Own Asia‑level intake, prioritization, and delivery governance to align demand with capacity and business impact.
• Champion operating discipline across ways of working, risk management, timelines, and budgets.
• Ensure effective adoption and sustained usage of capabilities across markets.

Personalization, Automation & Journey Enablement

• Define and operationalize a meaningful personalization strategy that drives measurable growth and enhances customer experience.
• Enable marketing automation and journey orchestration capabilities that support B2B and B2C customer lifecycles.
• Guide regional partners in applying MarTech and personalization to real business problems, avoiding one‑off or fragmented solutions.
• Mentor business and marketing leaders on omnichannel journey design, helping mature personalization practices across markets.

Advanced Analytics, Measurement & Insights

• Lead the design and implementation of analytics and measurement frameworks supporting segmentation, attribution, experimentation, and performance tracking.
• Ensure analytics are used to inform decisions, optimize marketing investment, and demonstrate ROI to business leaders.
• Promote a culture of test‑and‑learn, including A/B testing and experimentation where appropriate.

Change, Innovation & Continuous Improvement

• Act as a change leader driving adoption of modern marketing practices across Asia.
• Apply emerging trends in MarTech, AI, and analytics in ways that are commercially meaningful, scalable, and compliant.
• Continuously improve ways of working to increase impact and team engagement.

Team & People Leadership

• Build, lead, and inspire high‑performing and highly engaged teams across marketing technology, personalization, and analytics.
• Foster a culture of accountability, collaboration, and innovation in a globally distributed and matrixed environment.
• Invest actively in talent development, coaching, and succession planning.
• Create an environment where teams are empowered to deliver impact while continuously improving skills and engagement.

Stakeholder, Risk & Partner Management

• Lead change management and adoption efforts to ensure MarTech and personalization capabilities are effectively embraced by regional teams.
• Establish strong partnerships with Technology, Operations, Risk & Controls, agencies, and technology vendors.
• Ensure all solutions operate within a sound risk, consent, and privacy framework, reflecting regional regulatory requirements and enterprise standards.
• Maintain best‑in‑class digital experience capabilities through effective partner management.

Required Qualifications:

• Post-secondary degree in a marketing and/or technology-related field; MBA preferred.
• 15+ years experience in digital space – across digital strategy, content and martech
• Proven ability to work in a matrix organization, across multiple Asian markets, to influence enhanced customer experiences with digital and martech capabilities.
• Ability to advocate for customer experience – champion consistent and seamless user experiences across all assets and channels.
• Strong leadership and project management skills, with experience leading cross-functional teams.
• Senior knowledge and experience with Adobe and Salesforce platforms, such as Adobe Experience Platform (CDP, CJA, Target, AEM, Enterprise DAM), Salesforce CRM/Service, and Marketing Cloud.
• Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels of the organization.
• Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, data, and various stakeholders.
• Deep understanding of marketing technology platforms and trends, with a passion for driving innovation and continuous improvement.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Working Arrangement