Digital Assistant (6 month contract) | Sydney HQ

About Honey B

Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become the most talked about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence.

The Role

As the Digital Assistant, you’ll be an essential part of our Digital team, helping bring Honey Birdette’s bold, luxurious brand to life across our global online platforms.

You’ll work closely with the CRM, eCommerce, and wider marketing teams to execute digital campaigns, maintain engaging website experiences, and support product launches across multiple markets. From coordinating campaign assets and EDMs to managing website content and merchandising updates, you’ll play a key role in driving online engagement and conversion.

You’ll also provide critical support across CRM, digital marketing, and site management to ensure campaigns are delivered seamlessly and on schedule. This role is perfect for someone who is detail-oriented, digitally savvy, and excited by the fast-paced world of fashion and eCommerce.

This is a 6-month maximum term contract opportunity, with the possibility for the role to become permanent in the future.

A day in the life of our Digital Assistant entails..

• Assist in the execution of CRM and digital marketing campaigns across global Honey Birdette platforms.

• Coordinate campaign briefs, creative assets, and agency communications to ensure campaigns are delivered on schedule.

• Support paid advertising activity, including creative uploads and A/B testing.

• Manage product uploads and website merchandising updates across Shopify Plus platforms.

• Upload and maintain website content, landing pages, product catalogues, and campaign assets across global markets.

• Support EDM and SMS campaign execution, including scheduling, segmentation, testing, and reporting within Attentive.

• Assist with maintaining automated CRM flows in line with campaigns and promotional activity.

• Collaborate closely with CRM, digital, and marketing teams to ensure content aligns with brand guidelines and launches.

• Assist with weekly and monthly reporting across website, EDM, and SMS performance.

• Support the online customer journey by ensuring content accuracy, seamless site updates, and an engaging shopping experience.
  

Your Sweet Spots (About You)

• Bachelor’s degree in Marketing, Communications, eCommerce, Digital Media, or a related field.

• Strong attention to detail with the ability to confidently manage large product catalogues and digital content updates.

• Excellent organisational and time management skills, with the ability to manage multiple tasks and deadlines simultaneously.

• Strong written and verbal communication skills.

• A proactive and collaborative approach, with the ability to work effectively in a fast-paced environment.

• Comfortable working across CMS, eCommerce platforms, and digital tools with a willingness to learn new systems.

• Analytical mindset with a basic understanding of digital reporting and performance metrics.

• Customer-focused mindset with an understanding of online shopping experiences and user journeys.

• Previous experience in eCommerce, digital marketing, online retail, CMS, or ESP platforms is highly regarded.

• Familiarity with Shopify Plus, Attentive, GA4, or similar digital platforms is a plus.

• Passion for fashion, luxury retail, and the Honey Birdette brand.
  
  

Honey Benefits

• Hybrid Working Arrangements, 3 days in the office and 2 days WFH

• Birthday, Self Love & HB Paid Parental Leave

• Generous Product Discounts

• Stunning Heritage Listed Sydney CBD Office

• Paid Premium Gym Membership

We love you just the way you are, honey xx

Honey Birdette is an equal opportunity employer. Here at HB we value honeys of all shapes, sizes, ethnicities, and orientations - at the end of the day, we’re all lovers. If you’ve been longing for a workplace that’s fuelled by self-empowerment & self-love, please apply!

We can’t wait to meet you, honey xx