Industry Manager, Google Marketing Platform (Cantonese, English)

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 5 years of experience in media, client, or agency service in a sales role working with stakeholders in global organizations.
• Ability to communicate in Cantonese and English fluently to manage the clients locally.

Preferred qualifications:

• Experience in working with programmatic media buying platforms (e.g., Demand Side Platform)

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

In this role, you will act as an advisor for advertisers, agencies, and Google Sales teams. You will identify and capture unaddressed business opportunities in DV360 for our customers and ensure alignment with their business objectives. You will partner with DV360 programmatic account managers to provide advertisers and agencies with DV360 media campaign solutions focused on maximizing access to relevant inventory and buying types. You will craft compelling client and agency success stories and case studies, showcasing Google's value proposition. You will represent Google as a thought leader on stages, delivering engaging presentations at industry flagship events, at Google events, and in other sales or educational formats. You will lead initiatives to develop and execute the DV360 Media Sales team's strategy. You will partner with cross-functional stakeholders (Go-to-Market, Product, etc.) to achieve team-wide and organizational success.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Build sustainable relationships with advertisers and media agencies to help them achieve their business objectives. Drive business growth for connected TV, video, display, audio, and digital out-of-home on Google’s Display and Video 360 (DV360) platform. Use a strategic and transformational sales approach, working closely with executive decision makers and media budget owners.
  
• Build in-depth knowledge of DV360, programmatic ecosystems, and competitor offerings, staying updated on the advertising and competitive landscape.
• Create targeted growth plans for large advertisers by collaborating with in-market cross-functional industry managers.
• Support multi-product solution promotions and collaborate with Sales teams to build growth strategies for potential advertisers with minimal guidance.
• Draw interpretable insights from in-depth search and data analysis. Provide data-driven strategic and tactical recommendations to customers, partner teams, and leadership to influence and drive change across teams.