Up World
Fractional B2B Marketing Manager (Senior) - Brand Hackers
🇬🇧United KingdomRemote available1 day ago
£48,000 – £65,000SeniorFull Time
Location: Remote with easy access to London once a fortnight
Commitment: 1 day per week
Contract: Part-time contract (30-day notice period)
Salary: £48,000–£65,000 FTE, paid pro-rata for a 1-day-per-week role
Start: ASAP
We help challenger brands fight smarter, think sharper, and win bigger.
We build experienced, dynamic and fractional teams that fit in like puzzle pieces – providing just the right knowledge and energy at the right time. We’re not your typical agency or a one-man show; we're a team of passionate professionals who eat, sleep, and breathe branding and marketing.
Our diverse team of experts covers all marketing mix elements, from brand strategy and social media to performance and web development and beyond and with over 100 brands under our belt, our Brand Hackers have a treasure trove of shared experiences. This wealth of knowledge fuels our creativity and gives us the edge.
We’re 4 years old and have grown from just 2 of us to 20+ people with knock-out case studies we’re really proud of and a serious growing reputation (even if we say so ourselves).
Beyond FMCG, we're building iconic challenger brands across Beauty, Luxury, Film, and more working with big challengers like Tony’s Chocolonely and emerging hot startups like Seep. From customer insights and brand strategy to campaign planning and comms strategy, our team tackles a wide range of briefs.
We’re now looking for a Senior Brand Manager to join the team initially one day per week managing a hospitality/events based business. This is a senior-level delivery and leadership role for someone who thrives on turning strategy into results, managing a small team to deliver best in class marketing execution.
Lead the development and delivery of this brand’s marketing strategy, focused on driving occupancy, membership growth, and venue/event revenue.
Build and nurture a strong founder, operator, and hospitality community around the brand through events, partnerships, content, and relationship-led marketing.
Develop compelling positioning, messaging, and proposition development for different audiences, including food startups, founders, operators, agencies, and event partners.
Lead the planning and execution of multi-channel campaigns across LinkedIn, email/CRM, social media, founder personal brand activity, partnerships, and paid media.
Collaborate closely with the founders to shape commercial strategy, marketing priorities, and growth opportunities.
Manage and mentor a small specialist team, including social/CRM support and external paid media partners, to ensure high-quality execution and accountability.
Use data and commercial insight to inform strategy, optimise marketing spend, and improve lead generation and conversion performance.
Own relationships with external partners, freelancers, media, and event collaborators.
Balance strategic thinking with hands-on execution in a fast-moving startup environment where priorities evolve quickly.
6+ years of experience in brand, growth, or marketing roles within hospitality, coworking, events or B2B service businesses.
Proven experience building engaged communities and creating marketing activity that drives both brand affinity and commercial growth.
Strong experience developing and delivering B2B marketing strategies with clear commercial accountability and budget ownership.
Experience marketing venues, events, memberships, subscriptions, or service-based businesses where lead generation and conversion are key revenue drivers.
Strong understanding of channels, including LinkedIn, email/CRM, social media, founder-led content, partnerships, and paid media.
Confidence managing agencies, freelancers, and specialist marketing partners.
Strong commercial instincts with the ability to connect marketing activity directly back to revenue outcomes.
Excellent stakeholder management skills and confidence working closely with founders
A hands-on, proactive mindset - someone equally comfortable shaping strategy and getting stuck into delivery.
An opportunity to work with some of the coolest challenger brands in the market, and help shape one of the fastest-growing agencies
The chance to be part of a true fractional marketing squad; working alongside specialists in brand, social, content and growth, meaning you benefit from the closeness and camaraderie but retain freelance flexibility
This a roaming role meaning you will work remotely most of the time with the expectation that you will be in London twice a month
Competitive salary package, with holiday and benefits that include a working-from-home allowance, personal development support, enhanced parental leave, and unlimited coaching sessions.
An opportunity to grow your expertise working with some of the brightest talent in the brand growth and marketing space and driven by shared purpose and success.
Working rights in the UK are required.
This is a part-time, remote based role that will require you to be within easy access of London. There is an expectation that you will be available for client or internal in person meetings a minimum of twice a month.
🌴 25 days holiday plus bank holidays (pro-rata)
💪 Monthly working-from-home allowance to be spent on coffee or co-working
🎂 Birthday off
💸 Enhanced paternity/maternity leave & pay
💸 Unlimited coaching with MoreHappi
🤝 Full Up World Membership
🌟Our commitment to your development.
We believe you shouldn’t have to wait until you start a job to see the benefits. Our handbook is open here.
Working rights in the UK required (we are currently unable to sponsor visas).
