MidFull TimeEN
Lotus Cars builds world-class, high-performance and lightweight sports cars that are sold all around the world.
To bring the company to the level we want it to be, we are looking for a Marketing Planning Manager in the Group Marketing Department to join us in our Global Commercial site based in Coventry.
Summary:
We’re looking for a commercially minded and creative Marketing Planning Manager to support the delivery of integrated marketing campaigns that drive brand awareness, customer engagement, leads, and sales performance. This role will work closely with the Marketing Director to plan and execute multi-channel campaigns, develop compelling marketing content, and ensure consistent brand storytelling across digital and social platforms. The successful candidate will combine strategic thinking with hands-on campaign execution and performance analysis, ideally bringing experience within automotive, retail, or fast-paced consumer sectors.
What you'll do:
Support the Marketing Director in the development and execution of integrated marketing campaigns aligned to business objectives
Manage campaign delivery timelines, execution progress, and performance tracking to ensure achievement of key KPIs including awareness, leads, engagement, and sales conversion
Conduct post-campaign reviews and performance analysis, identifying insights and recommendations to continuously improve marketing effectiveness
Develop and manage marketing content plans across multiple digital and social platforms including Douyin, Xiaohongshu, WeChat Channels, Weibo, and automotive vertical media platforms
Create engaging and commercially effective content including brand storytelling, product messaging, scenario-based copywriting, campaign materials, and short-form video scripts
Ensure all marketing communications maintain a consistent brand tone, visual identity, and messaging across channels
Support new vehicle launch campaigns, retail activations, and integrated marketing initiatives to enhance customer engagement and brand visibility
Coordinate with internal stakeholders, agencies, media partners, Key Opinion Leaders, and external suppliers to deliver campaigns effectively and on schedule
Monitor market trends, competitor activity, and customer insights to support campaign planning and innovation opportunities
What you'll bring:
Bachelor’s degree or equivalent in Marketing, Advertising, Communications, Business, or a related discipline preferred
Previous experience in a marketing planning, campaign management, or integrated marketing role
Strong end-to-end campaign management capability, with the ability to take initiatives from concept through to execution and performance evaluation
Experience creating marketing proposals, execution plans, campaign reports, and performance analysis
Strong copywriting and content planning skills with the ability to adapt messaging for different digital and social media platforms
Knowledge of social and digital marketing platforms including Douyin, Xiaohongshu, WeChat Channels, and Weibo
Experience within automotive, retail, or consumer-focused industries would be advantageous
Exposure to vehicle launch campaigns, retail activation activity, or integrated brand campaigns would be beneficial
Strong stakeholder management and communication skills, with the ability to work collaboratively across teams and external partners
Analytical mindset with the ability to interpret campaign data and translate insights into actionable improvements
Established industry relationships with Key Opinion Leaders, media, or marketing partners would be an advantage.
Applications for this role will close on Friday 29th May 2026, although we reserve the right to close the vacancy earlier should we receive a high volume of suitable applications.
What we offer:
In addition to a competitive salary, you will have access to the following benefits:
25 days’ holiday plus bank holidays.
Pension scheme access.
Annual bonus - non contractual.
Private Healthcare.
Access to the Employee Car Ownership Scheme.
Group income protection based on length of service.
Family Friendly policies.
Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.
Additional Information:
This role will be working from our Coventry office. This role will be working on-site, full time.
Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
Candidates must be eligible to work in the UK without VISA sponsorship.
Our Company:
Group Lotus is a leading sports car manufacturer with a 75-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT.
As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.
We're not just a car company; we're a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Do you want to know what Sophisticated, Rebellious and Pioneering mean for Lotus? Come and take a look at our career site and join the incredible adventure:
STEP OUTSIDE THE ORDINARY - Lotus Cars
