Marketing Coordinator

Title: Marketing Coordinator

Employee Classification: Marketing Coordinator

Campus: University of North Texas - Dallas

Division: DAL-Academic Aff & Stdnt Success

SubDivision-Department: DAL-Strat Partner & Innov

Department: DAL-Ctr Exp Learn & Career Success-500150

Job Location: Dallas

Salary: Commensurate with Experience

FTE: 1.000000

Retirement Eligibility: TRS Eligible

About Us - Values Overview

Welcome to the University of North Texas System. The UNT System includes the University of North Texas in Denton and Frisco, the University of North Texas at Dallas and UNT Dallas College of Law, and University of North Texas Health Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region. We are growing with the North Texas region, employing more than 14,000 employees, educating a record 49,000+ students across our system, and awarding nearly 12,000 degrees each year.   We are one team comprised of individuals who are committed to excellence, curiosity and innovation. We are transforming lives and creating economic opportunity through education. We champion a people-first values-based culture where We Care about each other and those we serve. We believe that we are Better Together because we foster an environment of respect, belonging, and access for all. We demonstrate Courageous Integrity through setting exceptional standards and acting in the best interest of our communities. We are encouraged to Be Curious about opportunities for learning, creating, discovering, and innovating, and are encouraged to learn from failure. Show Your Fire by joining our team and exhibiting your passion and pride in your work as part of our UNT System team.   Learn more about the UNT System and how we live our values at www.UNTSystem.edu.  

Department Summary

The University of North Texas at Dallas launched the Center for Experiential Learning and Career Success (CELCS) in 2025. The Center for Experiential Learning and Career Success (CELCS) at UNT Dallas serves as a dynamic hub to prepare students for meaningful careers and lives through hands-on learning and professional development.

The CELCS works to serve this purpose by
• partnering with faculty as key stakeholders to co-design initiatives that integrate academic rigor with career readiness
• helping students develop "power skills" and character to thrive in a global workforce, connecting academic learning with real-world experience through internships, service-learning, and study abroad programs,
• providing tools, resources, and guidance for career exploration, resume building, interview preparation, and job placement,
• collaborating with employers and community organizations to create impactful experiential learning opportunities,
• and providing resources and support to integrate experiential learning into courses and student organizations.

Position Overview

The Marketing and Outreach Coordinator plays a vital role in promoting the programs, services, and impact of the Center for Experiential Learning and Career Success (CELCS) at UNT Dallas. This position is responsible for developing and executing marketing campaigns, managing communications, and cultivating relationships with internal and external stakeholders to enhance student engagement, employer partnerships, and community visibility. The Marketing and Outreach Coordinator is a new role within the recently launched Center for Experiential Learning and Career Success (CELCS) at the University of North Texas at Dallas (UNT Dallas). Reporting to the Executive Director of the Center, the Marketing and Outreach Coordinator interacts with other CELCS staff and offices within UNT Dallas as well as a variety of Dallas-area institutional partners and community stakeholders invested in economic mobility.

Minimum Qualifications

Bachelor's degree in related field and two years of experience in communications, marketing, advertising, or public relations; or any equivalent combination of experience, education, and training.

Knowledge, Skills and Abilities

• Understanding of branding, messaging, audience segmentation, and campaign development.
• Familiarity with social media (Instagram, LinkedIn, X, Facebook), email marketing tools (e.g., Mailchimp), and website content management systems.
• Knowledge of tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and video editing software.
• Understanding outreach practices that foster partnerships.
• Ability to craft clear, engaging, and persuasive content for a variety of audiences.
• Strong organizational skills to manage multiple campaigns, events, and deadlines simultaneously.
• Skill in creating visually appealing and accessible marketing materials.
• Ability to establish and maintain effective working relationships with students, faculty, staff, and external partners.
• Skill in tracking engagement metrics and using data to inform marketing strategies and outreach efforts.
• Work effectively with internal departments, student groups, and external stakeholders.
• Flexibly respond to evolving needs and timelines in a dynamic campus environment.
• Generate innovative ideas to increase visibility and engagement with CELCS programs.
• Serve as a public-facing ambassador for CELCS at events, meetings, and community functions.

Preferred Qualifications

• Strong writing, editing, and storytelling skills.
• Proficiency in social media management and graphic design tools (e.g., Canva, Adobe Creative Suite).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience in higher education, nonprofit, or workforce development settings.
• Familiarity with experiential learning, career services, or student success initiatives.
• Bilingual (Spanish/English) is a plus.

Job Duties

• Develop and implement marketing and communication strategies to promote CELCS programs including workshops, internships, career fairs, service learning, undergraduate research, study abroad, networking events, and first year experience initiatives.
• Create engaging content for digital platforms (social media, website, email newsletters) and print materials (flyers, brochures, signage).
• Maintain and update the CELCS website and social media channels to ensure timely, accurate, and relevant information.
• Develop and execute communication plans in alignment with approved budgets.
• Collaborate with University Marketing and Communications to ensure consistent messaging, branding, and visual identity.
• Coordinate outreach efforts to engage students, faculty, staff, alumni, employers, and community partners.
• Represent CELCS at campus and community events to promote programs, services, and partnerships.
• Track and analyze engagement and marketing metrics across communication channels to assess effectiveness and inform strategy.
• Maintain relevant files, data systems, and tracking tools related to marketing, outreach, and event activities.
• Support the development of annual reports, impact stories, presentations, and promotional materials highlighting student success and program outcomes.
• Work closely with CELCS staff to understand program goals and translate them into targeted outreach and marketing strategies.

Physical Requirements

• Sedentary work that primarily involves sitting/standing.
• Communicating with others to exchange information.

Environmental Hazards

• No adverse environmental conditions expected.

Work Schedule

Mon-Fri 8:00am – 5:00pm in-person

Driving University Vehicle

No

Security Sensitive

This is a Security Sensitive Position.

Special Instructions

Applicants must submit a minimum of two professional references as part of their application. If needed, additional references can be added after the application has been submitted. 

Benefits

For information regarding our Benefits, click here.

EEO Statement

The University of North Texas System is firmly committed to equal opportunity and does not permit –and takes actions to prevent – discrimination, harassment (including sexual violence, domestic violence, dating violence and stalking), and retaliation on the basis of race, color, religion, national origin, sex, age, disability, genetic information, or veteran status in its application, employment practices, and facilities; nor permits race, color, national origin, religion, age, disability, veteran status, or sex discrimination and harassment in its admissions processes, and educational programs and activities. UNT System Administration promptly investigates complaints of discrimination, harassment, and related retaliation and takes remedial action when appropriate. System Administration also takes actions to prevent retaliation against individuals who oppose any form of harassment or discriminatory practice, file a charge or report, or testify, assist, or participate in a related investigation or proceeding.