Multimedia Marketing Specialist

Type of Appointment: Full-Time, Probationary 

Job Classification: Marketing Communications Professional I

Anticipated Hiring Range: Up to $4,570 Max

Work Schedule: Monday - Friday, 8:00am-5:00pm


THE DEPARTMENT:

Outreach, Recruitment & Educational Partnerships (OREP) is responsible for outreach and recruitment of prospective domestic undergraduate students and plays a key role in enrollment planning and reporting. OREP is charged with promoting the image of the University, its programs and uniqueness; attracting and recruiting a diverse and high achieving pool of applicants; developing relationships and collaborations with campus external and internal constituents; and, providing timely, accurate and comprehensive services to students and campus through point of inquiry and enrollment. OREP is responsible for compliance with federal, state, CSU system and University requirements and the timely and accurate dissemination of information to students, parents, campus constituents, the CSU Chancellor's Office, and the external community. OREP provides dedicated quality outreach and recruitment programs and strategic communication to prospective students, schools and community organizations and the delivery of student services that support recruitment, college readiness, and persistence. Programs include domestic undergraduate outreach, out-of-state recruitment, and campus tour programs. OREP reports to the Presidential Associate for Community Partnerships, Engagement and Outreach in the Office of the President.

DUTIES AND RESPONSIBILITIES:

Content Creation & Graphic Design:

• Develop & Produce straightforward graphic materials, including but not limited to invitations, newsletters, brochures, web banners, booklets, flyers, agendas, and digital ads for OREP projects, programs, and events.
• Follow written specifications, style guides, and brand standards when developing visual assets.
• Support layout and pre-press production processes, preparing final files for both digital and print distribution.
• Contributes to the development of visuals using a basic level of creativity and ingenuity based on established marketing goals and concepts.
• Collaborate with supervisors and senior team members for artistic direction to ensure consistency in style and thematic alignment across project components.
• Apply standard procedures and workflows while making routine design decisions within established guidelines.
• Support the development and support the implementation of the unified marketing plan aimed at future students.
• Ensure all graphic and digital communications are clear, accurate, and aligned with institutional messaging.
• Provide feedback and edits to improve communication materials.
• Draft and update communication timelines to ensure timely delivery of messages.
• Ensure all communication efforts support recruitment and enrollment goals.
• Coordinate the production of printed materials and communication pieces to support the department.
• Utilize our various systems for engaging future students and coordinate timely follow- up with the department.
• Assist with the creation, development, production and distribution of the OREP newsletter, ensuring it is informative and engaging.
• Draft and maintain a virtual graphics toolkit with templates suitable for various platforms.

Digital Communications:

• Draft, write, edit, and proofread digital content for email, social media, and web-based platforms targeting prospective students. 
• Maintain content calendars for social media; monitor engagement and respond to inquiries.
• Utilize Slate CRM and CMS tools to manage communications and segment audiences.
• Analyze engagement metrics (e.g., email, web, and social media) to assess communication effectiveness and recommend improvements.
• Assess new digital tools (e.g., chat, texting) for improved engagement.
• Ensure web content remains updated, accurate, and relevant to target audiences.
• Help implement market research insights into outreach and marketing campaigns.
• Outreach Support and Institutional Collaboration
• Consult with Strategic Communications and academic departments to align visual and written content with university messaging and branding standards and provide recommendations on messaging and communication approaches.
• Coordinate with faculty, staff, designers, and photographers on publications and promotional efforts. 
• Collect stakeholder feedback to inform and refine multimedia marketing strategies.
• Support staff and student assistants in communication, design, and outreach projects.

Signature Events Support:

• Provide live social media updates and real-time coverage at OREP signature events. 
• Draft multimedia marketing plans and post-event reports capturing key metrics and highlights.
• Capture photos and stories for post-event communications and archives. 
• Ensure communication materials and signage are available and distributed appropriately.
• Collaborate with Strategic Communications for media coverage and promotional efforts.
• Distribute surveys and reviews post-event feedback to improve future events.
• Maintain and update a database of stakeholders for event invitations and communications.

OREP Administrative Support:

• Participate in all OREP and divisional staff development, staff meetings, and major staff events to promote the University.
• Conduct testing of systems utilized by OREP (e.g., Cal State Apply, Slate information/communication system, etc.)
• Adhere to laws and policies established regarding computer data, records, accounting, and personnel by California State University, Cal Poly Pomona, and OREP to demonstrate sensitivity and appropriate conduct as a university employee.
• Adhere to and advises prospective students properly regarding CSU admission policies.
• Prepare and utilize outreach reports detailing application, admit, enrollment trends, and reviews prospective student inquiries to determine yield strategies.
• Performs administrative and programmatic duties as assigned, including providing generalist support at the department service desk and telephones.
• Works extended hours, weekends, and evenings to support OREP programs and services.
• Rotates on a needed basis to perform customer service duties and support the front- facing counter of OREP, as determined by OREP leadership and/or operational need.
• Ensure compliance and maintain the integrity of prospective students, applicants, and student records; staff members are strictly prohibited from making unauthorized changes without explicit HEERA permission.
• Other duties as assigned.

QUALIFICATIONS:

• Bachelor's Degree - Equivalent to a bachelor’s degree in a related field. Relevant education and/or experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis.
• DL NUMBER - Driver License, Valid and in State
• Entry-level professional who applies basic professional concepts to resolve problems of limited technical scope and complexity. Normally operates under detailed guidelines and work is often reviewed for accuracy. Assignments may be routine in nature and involve performing various duties related to executing university strategies. Follows standard practices and procedures. Conducts analysis of alternative options and situations utilizing data from which answers can be readily obtained. Routinely engages various stakeholders to create and implement campaigns across various communication channels.
• General knowledge of marketing, branding, and/or communications, and/or public relations.
• General knowledge of applicable copyright and other laws pertaining to written materials, news media and confidentiality.
• Ability to appropriately handle sensitive and confidential information.
• General knowledge and understanding of media outlets including print, television, and radio.
• Ability to work with the media for the coverage of events.
• Skill in following guidelines and providing input and feedback.
• Strong communication and interpersonal skills to work effectively in a diverse environment.
• Ability to analyze information and data and use reasoning to summarize into clear and succinct statements.
• Ability to work independently and as part of a team and build relationships with diverse stakeholders.
• Flexibility to adapt to changing priorities and deadlines.
• Organizational skills to plan, organize, and prioritize work.
• Computer skills to appropriately use technology and relevant software packages as required.

PREFERRED QUALIFICATIONS:

• Experience with Graphics/Web Design through tools such as, but not limited to, Cascade and Adobe Office. 
• Experience creating and editing engaging graphics or/and video content for social media, website, and marketing projects. 
• Experience with web content management.
• Copy editing and proofreading experience.
• Knowledge of accessible content best practices on social media.
• Customer service-oriented with experience communicating in a public-facing role.
• Two years of social media management experience (oversight of Facebook, Twitter, and Instagram accounts) for a company, institution, or brand.
  
  

Out of State Work

The California State University (CSU) system is a network of twenty-three public universities providing access to a quality education through the support of California taxpayers. Part of CSU’s mission is to prepare educated, responsible individuals to contribute to California’s schools, economy, culture, and future. As an agency of the State of California, the CSU’s business operations almost exclusively reside within California. The CSU Out-of-State Employment Policy prohibits hiring employees to perform CSU-related work outside California. For more information, go to the California State University Out-of-State Employment Policy.

Background Check

Cal Poly Pomona will make a conditional offer of employment to final job candidates, pending the satisfactory completion of a background check (including a criminal records check). The conditional offer of employment may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. In determining the suitability of the candidate for the position, Cal Poly Pomona will give an individualized assessment to any information that the applicant submits for consideration regarding the criminal conviction history such as the nature, gravity and recency of the conviction, the candidate’s conduct, performance or rehabilitation efforts since the conviction and the nature of the job applied for. For more information, go to the California State University Background Check Policy.

Education Code 89521 Requirements

Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended. Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.

CSU Classification Salary Range

This position is part of the CSUEU bargaining unit 9. The CSU Classification Standards for this position are located on the CSU Classification Standards website.The CSU Salary Schedule is located on the CSU Salary Schedule website. The classification salary range for this position according to the respective skill level is: minimum $4,570 and maximum $6,658 per month. Please refer to the anticipated hiring range for the appropriate salary rate for this particular position.

Employment Eligibility Verification

Cal Poly Pomona hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. For more information, go the I-9 Acceptable Documents website.

University Driving Requirement

Positions that require driving for university business by using a personal or state vehicle must comply with the Authorized University Driver Policy. Driving records are monitored and evaluated by the Risk Management Department. The Risk Management Department evaluates a good driving report based on the following criteria. The driver must: 1. Have a valid California or other State Driver’s license. 2. Have no more than 3 motor vehicle violations or been the cause of 3 accidents in a 12-month period (or any combination of 3 thereof) 3. Not have more than 3 DMV Points, if their license is Class C or, 4. Not have more than 5 DMV Points, if their license is Class A, B, or C with endorsements. For more information, go to the Authorized University Driver Policy.

Security & Fire Safety

In compliance with state and federal crime awareness and campus security legislation, including the Jeanne Clery Campus Safety Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), Cal Poly Pomona’s Annual Security Report and Annual Fire Safety Report are available for viewing at Cal Poly Pomona’s Annual Security Report and Cal Poly Pomona’s Annual Fire Safety Report.

Pay Transparency Nondiscrimination

As a federal contractor, Cal Poly Pomona will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. For more information, see the Pay Transparency Nondiscrimination Provision poster.

Reasonable Accommodation

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact the ADA Coordinator by email at ADACoordinator@cpp.edu. For more information, go to Employment Notices.

Equal Employment Opportunity

Consistent with California law and federal civil rights laws, Cal Poly Pomona provides equal opportunity in employment without unlawful discrimination or preferential treatment based on race, sex, color, ethnicity, or national origin. Our commitment to equal opportunity means ensuring that every employee has access to the resources and support they need to thrive and succeed in a university environment and in their communities. Cal Poly Pomona complies with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act, the California Equity in Higher Education Act, California’s Proposition 209 (Art. I, Section 31 of the California Constitution), other applicable state and federal anti-discrimination laws, and CSU’s Nondiscrimination Policy. We prohibit discriminatory preferential treatment, segregation based on race or any other protected status, and all forms of discrimination, harassment, and retaliation in all university programs, policies, and practices.

As a federal contractor, Cal Poly Pomona complies with the Vietnam Era Veterans’ Readjustment Assistance Act (VEVRAA) and requests priority referral of protected veterans for our job openings.

Other Notices

For other important employment notices, we invite you to visit Cal Poly Pomona’s Employment Notices web page.