DIGITAL CAMPAIGN STRATEGIST/SPECIALIST - KOLD

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KOLD:

KOLD News 13 is the CBS affiliate in Tucson and is owned by Gray Media. At KOLD, the CBS-affiliated television station, it is our job and inherent desire to be the best local television station serving the entire southern Arizona region. The station is located off Cortaro Farms Road and Interstate 10 in Tucson, Arizona. Tucson is the 64th largest television market in the United States. The spirit of innovation has always been with the station. KOLD became Tucson's first television station when it began broadcasting on Jan. 13, 1953. We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming. Tucson’s plentiful sunshine, natural beauty, and diverse culture lend to an active lifestyle rich in great food. Hundreds of miles of hiking trails, from the Sonoran Desert to the Sky Islands peaks at 9,000 feet above sea level, provide breathtaking views, unforgettable sunsets, and access to nature for all ages and abilities, as well as challenging biking trails and unforgettable experiences.

Job Summary/Description:

Gray Digital Media & KOLD 13 NEWS is looking for a skilled and results-driven Digital Campaign Strategist/Specialist. The digital strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. You will play a pivotal role in growing our business and customer base, and improving user experience. Candidates must be local or willing to relocate to Tucson, Arizona.

Duties/Responsibilities include, but are not limited to: 

Digital Strategist Responsibilities: 

• Work directly with clients and account executives to understand the client's business objectives and advertising strategy.
• Effectively communicate with clients and account executives to develop and implement comprehensive digital media strategies and marketing campaigns across various platforms, which include but are not limited to streaming solutions, Display/Video/Social, Google AdWords, YouTube, Facebook Products, SEO, email, Website development, and contesting.
• Present recommendations directly to clients in coordination with account executives.
• Define clear campaign objectives, identify target audiences, and create effective segmentation strategies to maximize campaign impact.
• Gather campaign data from various sources to ensure delivery and facilitate monthly reporting.
• Set up, launch, manage, and optimize paid digital advertising campaigns, including budget allocation and bid management.
• Analyze campaign performance data, generate insightful reports, and provide actionable recommendations for ongoing optimization. Ensure campaigns meet or exceed key performance indicators (KPIs).
• Work on several projects simultaneously, often for several different clients.
• Undertake research and analyze data using specialist industry resources.
• Share the latest digital trends both with the internal sales team and directly with clients.

Qualifications/Requirements:

Qualifications For a Digital Strategist:
• 2+ years’ experience as a digital strategist or similar role.
• Demonstrable knowledge of digital advertising products: Streaming (OTT/CTV), Pre-Roll, Display, social media, SEO/SEM, Websites & and email marketing.
• Both Google AdWords and G4 Analytics certification.
• Knowledge of planning and managing multiplatform media campaigns.
• Experience and understanding of GTM and pixel placements on websites.
• Excellent communication and teamwork skills
• Exceptional presentation abilities coupled with a proactive approach to client interaction.
• Ability to work effectively under pressure and deliver on tight deadlines.
• Strong analytical and organizational skills
• Proficient in data analysis, Excel, and PowerPoint.
• Strong analytical skills with an aptitude for statistics and math

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KOLD-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.