Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. With more than 13,500 associates working globally in 100 countries and annual sales of $5.9 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
We’re looking for a hands‑on photographer to create compelling, high‑quality imagery for Rich Products’ diverse portfolio of frozen, bakery, and foodservice brands, supporting storytelling across a wide range of digital and physical channels. This role is responsible for conceptualizing and executing original brand, lifestyle, and environmental photography along with producing GS1‑compliant product photography, packaging shots and GIFs used on brand websites, retailer and marketplace sites, social channels, digital campaigns, and sales materials.
The photographer partners closely with marketing, culinary, packaging, regulatory, and digital teams to ensure all imagery is accurate, compliant, consistent, and on‑brand, supporting digital commerce, retail visibility, and content scalability across owned and third‑party channels. Our brands include, but are not limited to, Rich’s, Farm Rich, SeaPak, Morey’s, f’real, Christie Cookie Co., and more.
• Lead the creative execution of brand, lifestyle, and environmental photography, producing original imagery that supports campaigns, storytelling, and brand expression across channels.
• Own the full photography lifecycle: pre‑production planning, shoot execution, lighting, capture, retouching direction, and final asset delivery.
• Makes day‑to‑day creative decisions to translate marketing briefs and business objectives into original imagery without reliance on prescriptive shot lists.
• Capture and deliver GS1‑compliant product photography, including white‑background pack shots, required angles, label‑legible views, and case packs
• Produce retail‑ready imagery that meets retailer and marketplace specifications
o Ensure packaging accuracy and regulatory compliance in all product imagery
• Prepare images for use on product pages, digital catalogs, social channels, packaging, and retailer listings
• Prepare final files, support DAM uploads, apply naming conventions and metadata, and deliver channel‑ready assets on schedule.
• Collaborate with cross‑functional partners to meet production timelines and content needs
• Brings creative point‑of‑view while collaborating closely with brand, marketing, culinary, and digital partners.
o Operates within brand guidelines while exercising professional judgment.
• Additional support with corporate events and associate headshots, as required
• Bachelor’s degree in Photography, Visual Arts, Graphic Design, or a related field, or equivalent professional experience. A strong portfolio demonstrating product, packaging, and environmental photography is required.
• 4–7+ years of professional food/brand photography experience, with a demonstrated ability to capture appetizing, crave‑worthy imagery.
• Expertise with professional photography equipment, lighting, and composition.
• Proficiency in photo editing and retouching tools (e.g., Photoshop, Lightroom, AI tools).
• Experience managing assets in a DAM.
• Background in GS1 and retail ready photography standards, preferred with familiarity with retailer image requirements and digital shelf standards.
• Experience supporting 360° or 3D/virtual photography workflows.
• Comfortable working cross functionally in a fast paced environment.
• Ability to travel 5-10%
• This is a hybrid opportunity based out of Rich’s WHQ in Buffalo, NY with in-person collaboration required Tuesday-Thursday each week and WFH flexibility Monday / Friday dependent on content production schedules.
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COMPENSATION
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$79,414.00 - $107,442.00
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.