SeniorFull TimeEN
We're ASOS, the online retailer for fashion lovers all around the world.
We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.
Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
The Customer Lifecycle Team forms part of the Customer & Commercial department and is responsible for taking customer, campaign and channel insights and using them to devise a global strategy for engaging, converting and retaining customers via targeted messaging across all touchpoints.
Always thinking data-first, the Senior Manager, CRM Automation and Journeys will help to shape and deliver our lifecycle strategy by translating priorities into an actionable roadmap and driving the cross-functional delivery required to scale automated, always-on lifecycle programmes.
The Details
This role sits at the intersection of lifecycle strategy, analytics and delivery. It is accountable for accelerating progress against FY26 priorities including: growing the reachable customer base, increasing app penetration and onboarding quality, improving new customer repeat rate, strengthening retention and reactivation via always-on intent journeys, moving from static caps to dynamic personalised frequency, and introducing Next Best Action decisioning - starting in early lifecycle and expanding over time.
This role is designed to scale impact through automated, always-on lifecycle programmes, strengthening the foundations (segmentation, decisioning, measurement and ways of working) that enable automation and reduce reliance on manual BAU execution.
Working closely with Customer Marketing, Trade, AMG, Insights, Data/MarTech/Engineering and CRM operations, the Senior Manager, CRM Automation and Journeys will partner cross-functionally to unblock delivery and accelerate our shift toward automated lifecycle execution. You’ll be hands-on in our CRM platforms (e.g., Braze or similar ESP/CDP tools) and will operate as a senior individual contributor - owning the plan and building it yourself, end-to-end from ideation through to full execution of campaigns and programmes.
This role reports to the Head of Customer Lifecycle Marketing.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
About You
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