Overview
Cadent ignites seamless connections between brands, publishers, and consumers through our predictive AI platform. Built on 15+ years of proprietary data and leveraging over 22,000 custom predictive models, our unified platform combines best-in-class predictive targeting, audience creation, and seamless orchestration across all media and buying model – delivering continuous optimization and real-time performance in today's fragmented media landscape. As we scale in an increasingly competitive, AI-driven market, the client experience becomes a critical differentiator. To win, we must evolve into a unified, end-to-end client experience that drives measurable business outcomes. Leveraging trust, Cadent can strengthen the entire client servicing journey by redefining the strategy, methodology, and execution of measurement solutions across the platform’s advertising products (CTV, Programmatic, Social, Display).
Cadent is seeking a visionary Senior (or Executive) Vice President (SVP or EVP) of Measurement and Reporting to lead Data Analytics and Data Partnerships, a high-impact executive role, bridging data science, product strategy, and client service. This leader is responsible for defining how advertising performance is measured, verified, and reported, ensuring the platform's analytics drive tangible ROI for clients while differentiating the company in the market. As a member of the senior leadership team and reporting into the Chief Operating Officer, this role will oversee the creation of next-generation attribution, incrementality, and reporting analytics, strengthening client trust and differentiating the platform in a privacy-forward environment. This role demands a blend of analytical rigor, Ad Tech expertise, and top-tier leadership skills.
In addition, this role will partner with cross-functional leaders on the strategic acquisition, integration, and monetization of third-party data to enhance platform capabilities. And will drive the adoption of data solutions across the business, collaborating with Product, Sales, and external data providers to deliver high-impact audience targeting solutions. This executive will accelerate revenue growth by negotiating complex data partnerships, managing senior-level relationships, and ensuring compliance with privacy regulations.
This high-visibility leader will guide a team of talented associates to transform analytics from a backend reporting function into a strategic driver of revenue. The SVP will shape how data is valued, helping clients unlock deeper insights, and maintain competitive advantage in a fast-evolving Ad Tech ecosystem. The role is for someone with proven ability to connect measurement capabilities to client ROI, commercial success, and platform differentiation. With deep expertise in ad tech ecosystems, data privacy laws, and database marketing and exceptional communication skills to influence senior stakeholders and represent the company in industry forums or client discussions.
Success in this role requires deep agency experience, executive presence with clients, and the ability to operate at both strategic and operational levels. Ultimately, we are looking for someone who is an expert in media measurement, analytics, and research and who can be both a consultative strategist and an operator in leading change and innovation as Cadent continues to evolve.
Responsibilities
- Measurement Strategy & Innovation: In collaboration with cross-functional leaders, define and drive the long-term vision for measurement and reporting, focusing on full-funnel performance tracking, attribution, and audience impact. Lead the creation of industry-leading POVs on cookie deprecation, identity resolution, and privacy-first measurement.
- Strategic Partnerships: With Product, define and lead the data partnership roadmap, managing relationships with top-tier partners (data providers, retailers, and agencies) to unlock growth and enhance platform value.
- Team Leadership & Development: Lead, mentor, and build a high-performing team of analysts and reporting specialists, fostering a culture of curiosity, accountability, and excellence.
- Talent Development: Develop talent, build talent pipelines, and foster an environment which allows everyone to bring their best selves to work. Establish career paths and empower associates and partners to act in the best interest of the client and company and regularly recognize contributions and accomplishments.
- Business Transformation: Champion the use of advanced analytics, data science, and AI to unlock deeper client insights and competitive advantage.
- Operational Excellence: Unify analytics vision, elevate analytic rigor, and strengthen client trust by ensuring insights clearly connect marketing activity to business outcomes.
- Product Development Collaboration: Partner closely with Product, Engineering, Data Science, and Ad Operations to recommend scalable, automated measurement products that turn campaign results into actionable client insights. Oversee the implementation of advanced analytics (incrementality testing, Marketing Mix Models, Multi-Touch Attribution).
- Client Leadership & Advisory: Act as the senior analytics partner for top-tier clients, translating complex measurement methodology into actionable ROI narratives. Provide "CMO-worthy" insights that prove marketing effectiveness.
- Cross-Functional Leadership: Partner closely with Sales, Client Success, Product, and Marketing to understand media performance, optimize return for advertisers, and generate incremental investment.
- Platform Governance & Quality: Ensure consistent, high-quality measurement standards across all agency or client teams. Maintain data quality, governance, and compliance standards.
- New Business Development: Participate in strategic pitches and client growth opportunities as the measurement subject-matter expert.
Qualifications
- 15-20+ years of experience in marketing measurement, data science, or analytics with significant leadership experience at a marketing agency, consulting firm, or ad tech platform.
- Proven ability to influence senior stakeholders (internal and external) and drive change within a complex organization.
- Deep understanding of the programmatic ecosystem, Connected TV (CTV) measurement, ad serving technologies, and audience data.
- Strong grasp of SQL, statistical modeling (SAS, R, Python), and Business Intelligence tools (Tableau, Looker).
- Proven expertise in managing both high-touch media performance / managed services teams and self-serve platform consultation.
- Strong background in programmatic advertising, data-driven marketing, and performance storytelling.
- Extensive history of collaborating with Product and Engineering teams to translate business requirements into scalable platform features.
- Ability to transform and manage change in a dynamic and fast-paced environment; support complex business dynamics and drive efficiencies through process improvements and automation.
- Builder and continuous improvement mindset who can create or optimize systems, playbooks, onboarding, and scalable frameworks.
- Executive presence capable of driving strategic partnerships with agency leadership.
- Expert at communicating the big picture up and down the organization and is comfortable working in a constantly changing environment with a problem-solving leadership style.
- Exceptional interpersonal skills and the ability to build strong relationships with partners in the organization.
- Bring a sense of “fun” that inspires others and creates a healthy team environment.
What Success Looks Like:
- Clients view analytics as a strategic driver, not just a reporting function.
- Strong, consistent analytics delivery and measurement standards across agencies and clients.
- Elevated client confidence in the organization's ability to link marketing investment to business results.
- A scalable, high-performing analytics organization aligned to agency growth and client success.
- The organization scales efficiently without adding proportional cost or complexity.
- A high-accountability, high-impact organization where teams consistently deliver measurable client outcomes, operate with clarity and ownership, and are recognized as trusted partners by external clients and internal stakeholders.
- A culture of excellence, continuous development, and collaboration.
Eligibility:
- Must be legally authorized to work in the United States without employer sponsorship now or in the future.
So, if the leading edge of media technology is the place you want to be, please contact us today and let’s start the conversation!
Health & Wellbeing
- Inclusive health, dental, and vision plans built to support diverse lifestyles
- Enhanced support for reproductive health, family planning, and new parents
- Employer contribution to HSA
- Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
- Generous and inclusive paid parental leave
- Mental health support and Employee Assistance Program (EAP)
- Free access to the Calm App
- Monthly Wellness reimbursement
- Special discounts through LifeMart and Plum Benefits
- Flexible Time Off (FTO) policy and company breaks
- 11 observed Federal holidays
- Summer Fridays between Memorial Day and Labor Day
Inclusion & Belonging
- Employee Resource Groups that foster connection and community
- DEI programming and initiatives
- Company-sponsored events to bring employees together
- Offices across the U.S., including Manhattan, Philadelphia, and San Jose
Financial & Security
- 401(k) participation with discretionary employer match
- Life, Short-term, and Long-term Disability coverage
- Cell phone and WiFi stipend
- Pre-tax commuter benefits
- Access to certified financial coaches and planning tools
Values
- Passionate. We are inspired partners.
- Purposeful. We create with intention.
- Curious. We discover what’s possible.
The salary range for this role takes into account a wide range of factors considered in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications as well as other business and organizational needs.
Cadent is an Equal Opportunity Employer and is committed to supporting all it’s employees when it comes to Inclusion & Diversity. Cadent’s policy is to provide equal opportunity for applicants & employees without regard to race, color, religion, creed, gender, gender identity or expression, sexual identity or orientation, age, national origin or ancestry, citizenship, disability or medical condition (including pregnancy, childbirth, or related medical condition), sexual and reproductive health decisions, genetic information, marital status (including domestic partnerships and civil unions), pregnancy, culture ancestry, familial or caregiver status, military status, veteran status, socioeconomic status, unemployment status, status as a victim of domestic violence or any other basis prohibited by law. and will not discriminate against the basis of disability. This commitment is honored when it comes to decisions on hiring, recruiting, training, promotions, compensations, benefits, transfers and terminations.
Cadent is seeking to actively engage with our employees from a wide variety of cultures and to connect with our clients differently. Our workforce has generational diversity that supports greater innovation when we maximize representation of all diversity. Our active employee resource groups promote engagement across all groups of individuals that are represented within the company and externally.
Pay Range
USD $250,000.00 - USD $300,000.00 /Yr.
