We are seeking an experienced and strategic North America Category Marketing Lead to drive storefront excellence across key priority categories. This role requires a dynamic leader who can influence senior stakeholders, manage cross-functional partnerships, and deliver measurable results in a fast-paced, global environment.
Person in this role will drive North America category marketing excellence across Beauty, Premium Beauty, Electronics & Entertainment, and Pets by owning the regional charter, defining storefront strategies, and delivering measurable results. Lead cross-functional collaboration with regional stakeholders and central marketing teams while influencing senior leadership (L+2) through data-driven insights. Manage end-to-end execution of merchandising experiments, event wire frames, BxGY campaigns, and High-Value Event optimizations to enhance customer experience and achieve ambitious business goals.
Work Schedule: This position requires night shift hours (7:00 PM - 3:00 AM IST) to enable real-time coordination and collaboration with US-based stakeholders and teams.
Key job responsibilities
Key Responsibilities
Strategic Leadership & Ownership:
Own the North America category marketing charter, setting vision and driving execution across Beauty, Premium Beauty, Electronics & Entertainment (EE), and Pets categories
Lead storefront strategy for key priority storefronts: define success metrics, own ambitious goals, and track progress against targets
Co-own experimentation roadmaps for merchandising-related weblab experiments, managing the full lifecycle from hypothesis to analysis
Stakeholder Management & Influence:
Collaborate with regional stakeholders across North America to align on priorities and ensure seamless execution
Influence without authority at senior levels (L+2), presenting data-driven recommendations and securing buy-in from leadership
Maintain exceptional communication clarity and uphold the highest standards in stakeholder management across all interactions
Coordinate closely with North America central marketing team and Regional Category Marketing Managers to ensure alignment and operational excellence
Tactical Execution & Operations:
Outline wireframes for key storefronts during major events, Tier 1, and Tier 2 initiatives
Support BxGY campaign setups, ensuring flawless execution and customer experience
Manage HVE (High-Value Event) flips and refreshes, tracking performance and optimizing outcomes
About the team
Retail Business Services (RBS) is a specialized operational support team that drives execution excellence and efficiency through system automation, technical innovation, process standardization, and operational excellence. The team serves as the execution arm for Amazon's Retail business, enabling stakeholders to focus on strategic initiatives by managing high-volume operational tasks across catalog management, defect elimination, selection optimization, and process support.
Core Mission: Enable best-in-class vendor and seller experience through quality task execution, responsive processes, and tools that empower stakeholders to operate with confidence while maintaining the highest standards of customer experience.
The RBS team operates globally across multiple regions (North America, Europe, Brazil, Mexico, China, Japan) and partners closely with Site Merchandisers, Category Marketing Managers, Marketplace Consultants, and Retail teams to ensure seamless execution and operational excellence.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience creating brand marketing content
- Experience with A/B testing, especially around audience segmentation and targeting
- Experience managing budgets
Preferred Qualifications
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
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