Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Product Manager, Marketing Services - EEMEA
Overview
As Marketing Services (MS), the marketing strategy & execution arm of Mastercard, we aim to focus on differentiated scalable and digital offerings that leverages our unique data and marketing technology to accelerate campaign performance and associated outcomes. Our vision is to become the partner of choice for Issuers and Merchants leveraging our data-driven marketing performance products to drive our client’s most profitable customer engagements and ultimately Mastercard preference with consumers.
Through the transformation of the youngest and fastest growing MS region, EEMEA is seeking an experienced Marketing Services Product Manager. The candidates’ superior understanding of the card portfolio growth drivers and important KPIs to track blended with experience in targeted, data-driven marketing campaigns will deliver better results for clients and create their reliance on MS.
We are specifically looking for a candidate with experience in designing and executing acquisition and portfolio optimization campaigns to manage cards business to drive portfolio growth.
Role & Responsibilities
- Grow the Marketing Services Revenue by supporting to design and implement efficient and scalable marketing solutions. These solutions include B2B2C product packages where we bring together different Services solutions to support banks with end to end execution of acquisition and spend campaigns to drive portfolio growth.
- Support defining and deploying the go-to-market strategy for MS initiatives. MS initiatives would cover a wide range of campaigns like acquisition, activation, reactivation, retention, e-commerce, cross border, merchant partnerships.
- Drive end-to-end digital marketing which includes analytical review of media strategies and plans, trouble shoot and work with partners to propose successful results-driven digital marketing strategies.
- Develop strategies and solutions to automate lifecycle management activities for issuers covering different campaign types like EMOB/Activation, Spend Stimulation, Retention, Reactivation…
- Experienced in end to end new product launches as new cards for issuers or retailers, new loyalty programs and/or card conversions, ability to analyze existing processes, strategize, plan, execute to go to market and post launch management.
- Support, plan, execute and measure targeted digital acquisition capabilities and digital marketing campaigns across Paid, Owned, and Earned channels.
- Drive growth of MS campaigns in the region by working in full coordination with internal & external stakeholders to achieve region wide optimization KPIs.
- Support EEMEA MS product strategy thinking, planning, resourcing, budgeting and rollout for campaigns/projects, as well as indirect oversight of their end to end delivery.
- Support EEMEA MS P&L management – tracking and acting over the business important KPIs, such as Revenue, Margin and Expenses.
- Identify key partners, build relationship and secure differentiated offers and campaign constructs exclusive for Mastercard issuer specific engagements.
- Partner with D&S Business Development, Advisors Client Services, Market Development, Product and Marketing teams to develop a plan to support regions’ strategic imperatives through impactful marketing initiatives.
- Work closely with Product and Business Development & Sales teams to monitor issuer’s performance on growth indicators and develop strategies to improve performance.
- Develop strategies and solutions to automate lifecycle management activities for issuers covering different campaign types like EMOB/Activation, Spend Stimulation, Retention, Reactivation…
- Work with technology partners to identify best partners and solutions to help issuers define and deploy capabilities for automated campaign roll out
- Track optimization KPIs per issuer and decide on actions to improve overall portfolio performance.
- Solve analytical problems and execute solutions when evaluating campaign results and driving cross campaign learnings, diving into data points regarding bank & merchant business performance to find the areas of development to get the maximum value out of card portfolios.
- Conduct customer and competitive LCM strategy and programs, as well as provide insight on short and long term market trends and reports.
Experience
- Years business experience, particularly in a financial institution with a strong understanding of acquisition and portfolio management/spend campaigns.
- A strategic expert in Below-the-Line (BTL) and data-led marketing, proven experience in spend stimulation campaigns that are precisely targeted and impactful. Familiarity with tailored, results-focused approaches to maximize spend is a must.
- Product Management, Marketing consulting and/or Card Portfolio Management experience driving products, strategy, execution, and measurement to run campaigns like EMOB, activation, engagement, retention…
- Ability to strategize, ideate, plan and execute ATL and BTL marketing strategies and campaigns as well as tracking and measuring results.
- Ability to hone in on trends and insights and propose innovative and strategic digital marketing solutions that drive value and results.
- Well versed in managing marketing and creative development processes end to end.
- Good knowledge of digital media platforms and digital marketing strategies to drive performance and ROI.
- Previous experience in a multi disciplinary digital/tech business is a plus.
- Good knowledge of the wide variety of digital, marketing, and sales best practices and their capabilities in creating a good customer experience.
- Should understand key P&L drivers and leveraging the relevant aspects to build effective business cases.
All About You
- Positive mental attitude. A pleasure to work with. Socially intelligent and witty behind the PC.
- Highly collaborative and able to thrive in matrixed organizations, working with global, virtual, multicultural and cross functional teams.
- Strong interpersonal communication and presentation skills with stakeholders of different seniority.
- High business acumen with the ability to engage with clients at senior level.
- Strategic thinking with the ability to identify potential risks/opportunities.
- Problem solving skills with the ability to make sound decisions in challenging situations.
- Results driven, entrepreneurial and a proactive self-starter.
- Willing to travel across EEMEA when needed.
- Strong proficiency in English, enabling effective communication in a multicultural environment.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
