Product Marketing Professional

Your Title: Product Marketing Professional

Job Location: Chennai

Our Department: Architecture and Design

Work Timing: GMT Time Zone

Work Mode: In- Office

Are you an experienced product marketing professional with a good grasp of how product marketing can drive commercial objectives while delivering value to our customers? If yes, Trimble's Architecture and Design division is looking for a strategic thinker like you to join our growing Product Marketing team. You will own the go-to-market strategy for our most popular flagship product offering.

About Our Architecture & Design Division
Used by over 41 million global users, the Architecture and Design division's offering, SketchUp, is a popular and well-loved ecosystem of 3D modeling and design tools. Today, hundreds of thousands of architects, engineers, contractors, and other creatives use SketchUp to design and develop everything from complex construction details to intricate energy-efficient buildings.

What You Will Do
In this role, you will collaborate with an incredibly diverse group of teams, including Product, Growth, Customer Success, Sales, Content, Demand Generation, Creative, and Marketing Operations. You will be a vital part of the team and pivotal in supporting our go-to-market strategy. You'll manage the offerings positioning, segmentation strategies, own the GTM activities for product and feature launches, conduct customer research, and identify new initiatives that drive value for our users and business. You put your strong communication and collaboration skills to use when working across cross-functional teams, and are comfortable using data and insights to anchor your approach.

You also:
● Are the voice of the customer and use a range of market insights and qualitative and quantitative feedback from users to help validate value propositions and uncover growth
opportunities.
● Create core product positioning, validate messaging, and help evangelize product offerings internally and externally.
● Sit at the intersection of Product, Marketing, and Sales, working cross-functionally with all teams to bring products to market.
● Drive go-to-market execution for launches and feature updates by building and scaling go-to-market launch plans and playbooks.
● Construct one-pagers, decks, battle cards, and competitive analyses to support sales initiatives.
● Identify and propose segment opportunities, influencing stakeholders on product pricing and pricing models.
● Own the launch performance reports, working alongside data analysts, and use data to refine campaign and go-to-market tactics.

● Work on business cases for new products and features, including investment, expected returns, and implementation plans.
● Manage the win/loss program for your product line
● Equip cross-functional teams for success by training them on market problems, personas, competitive intelligence and other market data.

What Skills & Experience You Should Bring
● 5+ years of product marketing experience, ideally for B2B software/SaaS products
● Relevant degree in marketing or equivalent practical experience
● Demonstrated track record in creating & delivering high-impact, results-driven, multi-channel GTM strategy using data and insights.
● Exceptional ability to work cross-functionally and build deep relationships with core stakeholders and team members.
● Experience with Jobs to be Done/Outcome-Driven Innovation research processes/framework.
● Excellent verbal and written communication, with the ability to command attention and build consensus among external and internal customers at varying levels.
● Experience conducting customer interviews and developing personas.
● Expert project manager with experience working in an agile project management style.
● Proficiency with Google Apps and Miro.
● Experience with SketchUp or a background in the AEC industry is a bonus but not required.
● Meticulous attention to detail with the ability to troubleshoot & problem solve, a people-first attitude, and a positive can-do mindset.

In addition to a resume, please submit a one-page summary of two GTM plans you've ideated and completed and include primary goals and outcomes.
 

Skills & Experience You Could Bring - Desirable but not required
● Product Marketing Alliance core certification
● MBA
● Experience with SketchUp or a background in the AEC industry is a bonus

How to Apply: Please submit an online application for this position by clicking on the ‘Apply Now’ button located in this posting.

Join a Values-Driven Team: Belong, Grow, Innovate. 

At Trimble, our core values of Belong, Grow, and Innovate aren't just words—they're the foundation of our culture. We foster an environment where you are seen, heard, and valued (Belong); where you have an opportunity to build a career and drive our collective growth (Grow); and where your innovative ideas shape the future (Innovate). We believe in empowering local teams to create impactful strategies, ensuring our global vision resonates with every individual. Become part of a team where your contributions truly matter. 

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