The Global Creative Planning (GCP) team is part of the TikTok Global Monetization Product & Technology organization. We are dedicated to elevating creative and content strategies globally and driving advertiser success through innovation. Our mission is to make our products a growth engine for TikTok's ad business by bridging global frameworks with localized execution and actionable insights, including localized strategy execution and enablement, regional business insights & planning. We focus on scaling our cutting edge solutions (Tentpole Solution, TikTok One, GenAI Symphony etc), enabling data-driven decisions, and shaping the global narrative for TikTok's creative monetization strategy.
We are looking for a Strategy Operations Manager to join the Global Creative Strategy and Operations team at our London office to support the Creative Operations team. The ideal candidate will have a robust analytical background supported by an equivalent degree, experience in data-driven roles within strategy or operations.
As a Creative Operations & Strategy Manager, you will play a crucial role in driving the success of TikTok's advertising initiatives.
Responsibilities:
Operational Excellence & Business Planning
- Shape product growth strategies by collaborating with Operations members using a data-driven approach, to identify priorities or gaps and recommend actionable plans for Operations to execute on.
- Drive strategic planning with operational rigor, including operational reviews and tracking performance against regional goals.
- Lead critical regional projects, ensuring alignment with cross-functional teams and buy-in from Operations stakeholders.
- Enhance process flows for creative operations, focusing on efficiency and effectiveness.
- Support revenue management, budget and resource planning for regional Creative Marketing Operations.
Data Analysis and Reporting
- Own the regional data analytics framework, from data hygiene, data FAQs, data set improvement, metrics alignment and dashboard creation while effectively leveraging workflow with DE teams.
- Design and govern attainment reporting cadences, enabling effective comprehension and accountability amongst Ops members.
- Conduct deep-dive analyses on priority advertisers, pods, or industries to support the Operations team and unlock further revenue.
- Guide the team in quantifying creative KPIs and identifying specific areas of improvement, providing data-driven insights to inform strategic decisions.
- Communicate analytical insights effectively to both technical and non-technical stakeholders.
Cross-functional Collaboration
- Collaborate closely with Creative Product Marketing & Operation team members and management to drive the team's overall success.
- Coordinate with other internal teams, including strategy and product teams, to bring industry-specific creative playbooks to advertisers and sales teams.
