Brand Integration & Community Engagement Specialist

If you can walk into a slightly messy brand transition, calm the room, make customers feel heard, and turn “acquisition communications” into something people actually understand, this could be a very good use of your next 12 months.

First Focus is growing across New Zealand. We’re now almost 400 people across NZ, Australia and the Philippines, ranked the #1 MSP for 9 years running, and continuing to expand through acquisition. This role will help bring acquired New Zealand brands into the First Focus ecosystem without making everyone feel like they’ve been trapped inside a corporate rebrand PowerPoint.

You’ll focus on customer communication, social engagement and trust-building during acquisition and brand transition periods. This is not a broad digital marketing role. It’s about helping customers and communities feel informed, respected and confident while things change around them.

You’ll primarily support engagement across LinkedIn, YouTube, Reddit and Meta platforms.

What you’ll be doing

• Coordinating and adapting content across key social platforms
• Engaging with customers, prospects and the wider New Zealand business community
• Responding to comments, questions and direct messages with good judgement
• Supporting customer communication during acquisition and brand transition periods
• Helping acquired brands and their communities move into the broader First Focus ecosystem
• Preserving customer trust during organisational and brand change
• Monitoring engagement trends, platform behaviour, competitor activity and relevant industry conversations
• Recommending practical ways to strengthen visibility, credibility and online authority across NZ
  

Strong judgement matters here. We need someone who knows the difference between meaningful participation and the kind of empty engagement that makes the internet sigh heavily into its coffee.

Requirements

What you’ll bring

• Experience managing social media, online communities or customer engagement for a business brand, ideally in MSP, IT, SaaS or professional services
• Strong written communication skills, with the judgement to be clear, calm and commercially appropriate
• Confidence engaging with business audiences across LinkedIn, Reddit, YouTube and Meta, including comments, questions and direct messages
• The ability to adapt tone across platforms and audiences, from professional updates to community-led conversations
• Comfort supporting customers through change, ambiguity, acquisition activity or brand transition
• Technical literacy, with an interest in technology, AI and digital trends
• Experience with YouTube or video-led content
  

This is a dedicated full-time role for 12 months.

Bonus points for

• Experience engaging with SMB audiences
• Exposure to acquisition, integration or brand transition communications
• Familiarity with paid social campaigns, HubSpot or marketing automation

Benefits

• Competitive remuneration on a fixed-term contract

• Free access to Uprise, including 1:1 coaching with qualified psychologists or counsellors
• Flexible working for work-life balance
• “Never Stop Growing”: 10 paid study days per year, exam fees paid, and pay rises for certifications, conditions apply
• Weekly internal training and access to our learning library
• FastTrack mentoring program
• MAD, our Making a Difference Council, supporting equality, charity and environmental initiatives
• Regular social events and a genuinely supportive team culture
• The chance to help shape how First Focus shows up across New Zealand during a major growth phase

You’ll also be working in a business that values curiosity, ownership and clear communication. Our value of Always Communicate feels especially relevant here, because this role is all about helping people understand what is changing, why it matters and what comes next, without making them decode a wall of corporate fog. You can read more about how we think about our values here: https://www.firstfocus.com.au/about-us/

Why this role matters

Acquisitions are big moments. Done poorly, they create confusion, uncertainty and the kind of LinkedIn announcement everyone politely scrolls past. Done well, they build trust and help customers feel part of something better, not just something bigger.

That’s where you come in. You’ll help shape how First Focus shows up in New Zealand during a major growth phase, supporting customers through change and turning brand transition into something clearer, calmer and more human.

If you like meaningful engagement, smart experimentation and work that actually affects how people feel about a business, this is the good stuff. Slightly complicated good stuff, obviously. We are still in technology.

First Focus welcomes applications from Neurodiverse candidates. We recommend & appreciate disclosure along with the application so that a copy of our Neurodiversity Statement can be provided outlining the flexible options we can offer to best showcase your skills.