Team Leader, Audience Development

Overview

About the Role & Team

The Team Leader, Audience Development – Malaysia will lead a dynamic team responsible for driving delegate and attendee acquisition for IDC’s events across Southeast Asia. This role combines leadership, strategy, and execution — ensuring each event attracts the right mix of senior IT and business leaders, delivering exceptional value to clients and sponsors.What You’ll Do

• Lead and mentor the Audience Development team to meet regional attendee targets.
• Develop and execute strategic acquisition campaigns across email, digital, and direct outreach channels.
• Collaborate closely with marketing, sales, and content teams to define audience segmentation and value propositions.
• Establish KPIs and performance tracking metrics for acquisition effectiveness.          
• Oversee data management, CRM optimization, and quality control for audience lists.  
• Provide insights and reporting on attendance trends, conversion rates, and engagement levels.                                                                                                                              
• Represent the region in cross-functional collaboration with other IDC markets to ensure best practices.

What You Bring

• Bachelor’s degree in Marketing, Business, or Communications (Master’s preferred).
• 3–5 years of experience in B2B event marketing or audience acquisition, with at least 2–3 years in a team leadership role.                                                                                   
• Strong understanding of CRM systems (HubSpot, Salesforce, Marketo) and data-driven marketing approaches.                                                                                               
• Proven success in building and leading high-performance teams.                                 
• Excellent communication, analytical, and leadership skills.                                              
• Results-oriented, strategic, and collaborative mindset.                                                          
• Travel requirement: 10–15% (for events across Malaysia/Southeast Asia).                        
• Work Model: Hybrid, based in Kuala Lumpur.

Why This Role Stands Out At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.

Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.

What We Offer

Equal Opportunity Employer

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify. #LI-OB1