Brand Strategist, Messaging and Campaign Execution

Brand Strategist, Messaging and Campaign Execution
Alabama Power Company – Brand Strategy
This position will be located at APC Corporate Headquarters in Birmingham, AL

JOB SUMMARY

The Brand Strategist, Messaging and Campaign Execution helps translate business priorities, customer needs and reputational considerations into clear brand strategy, message frameworks and integrated communications plans. This role develops audience-informed campaigns, creative briefs, talking points, presentations and content strategies that help Alabama Power communicate with clarity, consistency and credibility across paid, owned, earned, internal and stakeholder channels.

JOB QUALIFICATIONS

Education:

Bachelor’s degree in Public Relations, Marketing, Communications, Political Science or related discipline. Advanced degrees, relevant executive education and industry designations are a plus.

Experience:

At least 3 to 5 years of experience in brand strategy, public affairs, governmental relations, corporate communications, marketing, integrated communications, agency account management, campaign strategy or a related field.

Required experience should include: 

• Developing message strategy, campaign plans, creative briefs or communications plans tied to business objectives.
• Translating audience research, stakeholder input or business priorities into clear recommendations and usable communications materials.
• Managing multiple projects, deadlines and internal stakeholders at the same time.
• Writing clear, polished content across formats such as talking points, presentations, web copy, social content, internal updates, executive materials or campaign assets.
• Working with creative, digital, media, research or agency partners to move work from strategy to execution.

Strongly preferred experience includes:

• Agency, public affairs, political campaign or issue-advocacy experience.
• Regulated-industry, utility, public-sector business experience.
• Executive communications, speechwriting or high-stakes message development.
• Experience supporting paid, owned, earned and social media campaigns.
• A portfolio or work samples that show strategy, writing, campaign planning and execution.

CORE COMPETENCIES

Integrated Campaign Planning and Execution - Develops campaign strategies with clear objectives, audience priorities, message hierarchy, channel roles, timing, creative needs and success measures. Understands how paid, owned, earned, social, internal and stakeholder channels work together.

Creative Briefing and Brand Stewardship - Turns strategic direction into clear creative briefs, reviews work with a strong eye for message, tone and audience fit, and helps maintain brand consistency across campaigns, content and stakeholder materials.

Strategic Discernment - Quickly isolates core issues, aligns communication strategies with business and regulatory objectives, and balances speed with quality.

Account Leadership - Manages stakeholder expectations through structured processes, ensuring clarity and timely delivery of priorities.

Strategic Framing and Creative Problem Solving - Frames complex issues in ways that are simple, credible and useful for the intended audience. Brings creative thinking to campaigns and content while recognizing reputational, regulatory and stakeholder sensitivities.

Channel Judgment - Understands how messages should change by channel and audience, including customer-facing content, social media, internal communications, stakeholder materials, paid media, presentations and executive use.

Research-to-Action Orientation - Can read research, polling, brand tracking, customer feedback or performance data and identify what it means for message strategy, campaign direction and content decisions.

Executive-Grade Writing - Produces clear, concise, and audience-tailored content across formats, maintaining tone and professionalism.

Campaign Planning and Execution - Designs campaigns with defined objectives, KPIs, and audience insights; applies learnings to future initiatives.

Composure Under Pressure - Maintains calm and clarity in high-stakes situations, prioritizing actions and communicating effectively.

Multi-Stream Management - Coordinates multiple workstreams efficiently using light processes and tools to ensure timely deliverables.

Stakeholder Savvy - Builds credibility and anticipates sensitivities to secure alignment and positive outcomes across the organization.

Responsiveness and Reliability - Communicates timelines clearly, meets deadlines, and maintains version control throughout projects.

Judgment - Identifies reputational risks, ensures accuracy, protects confidentiality, and seeks input when needed.

Team Collaboration - Fosters trust and leverages team expertise to deliver integrated communication solutions.

MAJOR JOB RESPONSIBILITIES

• Develop brand and communications strategies that support organizational priorities, customer understanding and reputational objectives.
• Build message frameworks, campaign briefs, talking points, presentations and content plans for priority initiatives.
• Translate research, business input and stakeholder concerns into clear recommendations and practical communications materials.
• Support integrated campaigns across paid, owned, earned, social, internal and stakeholder channels, including objectives, audience strategy, message hierarchy, timing and measurement.
• Partner with internal teams and agency partners to guide creative development, content execution and brand consistency.
• Provide strong writing support for executive materials, speeches, internal memos, web content, social content, media statements and presentations.
• Help identify emerging issues, customer concerns and reputational risks, and prepare proactive messaging or response materials as needed.
• Manage multiple workstreams with clear timelines, version control, stakeholder alignment and follow-through.
• Measure campaign and content performance where appropriate, capture lessons learned and apply insights to future work.
• Build trusted relationships across departments and serve as a practical communications partner to business units, executives and project teams.

BENEFITS

• Competitive Pay
• Excellent benefits packages which includes:
  • Medical and dental coverage
  • Defined Pension/Cash Balance Benefit Plan
  • Performance Pay Program
  • 401(k) plan with a generous company match
  • Bonus opportunities
  • Tuition Reimbursement

***Please submit an updated resume with your application***

Alabama Power provides safe, reliable, and affordable electricity to 1.5 million customers across the lower two-thirds of Alabama. 

For more information, visit www.AlabamaPower.com and connect with the company on Facebook (Facebook.com/AlabamaPower), Twitter (Twitter.com/AlabamaPower), LinkedIn (Linkedin.com/company/alabama-power), and Instagram (Instagram.com/alabamapower).

Southern Company (NYSE: SO) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com. 

Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf. Additional and specific details about total compensation and benefits will also be provided during the hiring process.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.